Affected By The Epidemic Situation, The Clothing Market May Reduce 400 Billion Yuan Of Revenue In 2020

Since the beginning of this year, no matter the size of the clothing industry, the overall revenue of the clothing industry is expected to shrink by at least 400 million yuan.

Although the tourism and film and television industries are not seriously affected by the epidemic, the clothing industry is also beset with difficulties. Under the epidemic situation, the enterprise short board is more clearly visible, and more brand groups break out inventory crisis. In addition, squeezed by market demand, the prices of front-end raw materials once hit a record low, and are still hovering at low levels.

As a leader in the clothing industry, brands such as SEMAR, chanel and Pathfinder have released loss estimates, all of which indicate that they are affected by the "new crown epidemic".

　　 Pathfinder expects a net profit loss of more than 130 million yuan in the first half of 2020

Compared with the first half of last year, the net profit of the holding company will reach RMB 148 million, which is expected to be transferred to the limited company from the first half of last year.

The main exception of the No. 1 off-line business, as well as the suspension of outdoor business, was not affected by the new business. At present, Pathfinder has adjusted the annual marketing operation rhythm. In the future, it will strengthen offline and online collaboration and use new marketing tools to strengthen business.

　　 Anel is expected to lose 13 million yuan in the first half of the year

As a high-end brand in children's wear industry, anel expects the company's net profit to be 13-18 million yuan in the first half of the year, down 123.09% - 131.97% year-on-year. In the first quarter of this year, annals achieved revenue of 260 million yuan, a decrease of 27.31% compared with the same period of last year. The net profit loss attributable to shareholders of listed companies was 929400 yuan, down 101.98% compared with the same period of last year.

In addition, the inventory situation of anel can not be ignored. In 2019, the company's inventory has accounted for 37.27% of the company's total assets, and the gross profit rate decreased significantly last year.

　　 SEMAR expects net profit in the first half of the year to drop by more than 90%

The semiannual performance forecast for 2020 is released again after revision. It is estimated that the net profit in the first half of the year will be RMB 0-72.21 million, which is down by more than 90% compared with the same period last year.

According to its first quarter financial report, in the first quarter of 2020, the revenue of SEMAR clothing reached 2.74 billion yuan, a year-on-year decrease of 33.51%; the net profit was 17.48 million yuan, a year-on-year decrease of 94.96%.

As the loss of sofiza SAS, a wholly-owned subsidiary of France, has been increasing, which has affected the group, semma clothing intends to sell the French subsidiary to reduce the company's operational risk.

During the period, it also expanded the business of "live selling" to enterprises. Although the domestic epidemic situation has improved, there are still many brand enterprises embracing social e-commerce, live delivery and other businesses, and stimulate consumption vitality through online and offline parallel.