Nantong Creates High-End Textile World Class Industrial Cluster Around "Five New"

One is to create the image of Nantong city with new ideas. From July 2 to 4, China Nantong international high end textile industry expo was successfully held. More than 3800 exhibits and more than 400 enterprises from 14 countries and regions around the world participated in the Expo online, and more than 1000 enterprises above the designated scale participated in the exhibition offline. The cloud exhibition platform attracted 6522000 visitors, and 381 intention orders were reached, with an intended transaction amount of 230 million yuan; New retail formats such as "converging Nantong" home textile online exhibition and online talent live delivery with goods formed an online transaction volume of more than 360 million yuan in three days, with a total turnover of 590 million yuan.

Second, a new perspective to gather confidence in enterprise development. Affected by the epidemic situation, many textile enterprises are lack of growth momentum. This Expo leads the direction with a new perspective, and the participating enterprises have clear business ideas and have confidence in development. The impact of the opening ceremony of the Expo also extended from offline to online. The number of online viewers in the live broadcast room of the opening ceremony reached 6000 on the same day. Up to now, the number of online reviews of the opening ceremony has reached 50200 times; the total number of visitors on the online cloud exhibition platform has reached 652200.

Third, the new platform expands communication channels for enterprises. The cloud conference "3 + 365" technology adopted by the Expo enables local enterprises to connect with global equipment suppliers and purchasers with one click. During the 3-day period of "cloud Exhibition", 162 online docking meetings were held, with a total duration of more than 200 hours. The two cloud exhibition areas provide all-weather services. More than 400 enterprises from all over the world have launched about 3800 exhibits. The VR enterprise exhibition hall has received nearly 260000 hits.

Fourth, the new model to expand the scale of enterprise sales. The Expo, for the first time, introduced new sales models such as juhuasuan "converging Nantong" home textile online exhibition and online talent live broadcast with goods, to warm up the opening ceremony. From June 27 to July 1, juhuasuan "convergence Nantong" home textile online exhibition was held on Taobao platform, which gathered many home textile brands such as rolai and violet. According to statistics, the direct broadcast of Nantong products attracted nearly 500000 new customers, and the sales volume increased 150 times compared with the daily sales, with an average sales volume of 1 minute and 2 months.

Fifth, new technology guides the transformation and upgrading of enterprises. The "cloud Exhibition" held 10 forum activities with the theme of new materials, new equipment and new technology offline, which brought innovative achievements and technical transformation cases in the field of intelligent textile manufacturing at home and abroad to more than 600 local participating enterprises, and provided new impetus for the intelligent upgrading and upgrading of Nantong's high-end textile industry.