Industrial Design And Intellectual Property Protection Seminar Held In 2020

In recent years, industrial design has become a national innovation and development strategy and a global leading innovation industry. It has become a key link for the industry to climb the high-end value chain and an important force to promote the transformation of new and old kinetic energy and the high-quality development of the manufacturing industry. At the same time, it has received more and more attention from government departments, industry organizations, enterprises and other aspects. In the process of high-quality development of China's textile industry guided by the value of "science and technology, green and fashion", industrial design will also become an indispensable important support for the construction of textile power. How to break through the bottleneck of design level, improve the basic design research system, innovate the training mode of design talents, enhance the public service ability, play and use the creativity and leading force of design to promote the development of textile industry design has become the focus of industry transformation and upgrading in the new era.

On July 16, "fashion big wave, wisdom in design - 2020 industrial design and intellectual property protection seminar" was held in Dalang fashion Town, Longhua District, Shenzhen. Experts and enterprise representatives from China Textile Industry Federation, China Textile Information Center, China Fashion Color Association, Shenzhen Intellectual Property Promotion Association for creative design and China Textile Industry Design Center from 2018 to 2020 focused on the guiding ideology, thinking mode, innovative practice and original protection based on intellectual property law for the development of textile and garment industry design, This paper discusses how to build the competitive system of industrial design. Chen Baojian, chief textile engineer, presided over the product development activity.

Design innovation is the core of value development

Qiao Yanjin, director of Productivity Promotion Department of China Textile Industry Federation and director of China Textile Information Center, pointed out in his speech that China's textile industry, as the world's leading manufacturing industry in international comparative analysis, has become an urgent task to improve the overall industrial design level and design competitiveness of the industry. She said that in order to promote the development of industrial design in the textile industry, the China Textile Industry Federation has actively participated in the application and recommendation of national industrial design centers. At present, the industrial design centers of 12 textile and garment enterprises have been rated as national industrial design centers (about 7% of the existing national industrial design centers). From 2018 to 2020, led by the Productivity Promotion Department of China Textile Federation, the cultivation and evaluation of industrial design centers of China's textile industry were carried out twice. A total of 28 industrial design centers / design enterprises with strong innovation ability, distinctive characteristics, standardized management, outstanding performance and leading development level were evaluated, which set a benchmark for the industry in design innovation.

Director Qiao Yanjin also pointed out that in the reconstruction and reconstruction of global industrial chain in the post epidemic era, in the value driven industrial development, design competitiveness is still the core link to create new consumer demand and business growth, and enhance the global influence and discourse power of Chinese fashion. Pursuing "intelligent design, open design and humanized design", promoting design innovation based on cultural value, aesthetic value, technical value and commercial value, and improving "value driving force, green competitiveness and digital growth force" is not only the practice of effectively implementing the special action plan for improving design capability of manufacturing industry (2019-2022) issued by the Ministry of industry and information technology and other 13 departments At the same time, it is also an important path for the industry to adapt to the current situation and achieve high-quality and sustainable development.

What is industrial design in textile industry?

Industrial design and international industrial division system continue to integrate and develop, and gradually become a creative activity compatible with technology and art, connecting supply and demand. The broad sense of industrial design is well known, but how to define the concept of "industrial design of textile industry"? What information and direction are released by the current national and industrial policies? Qi Mei, vice president of China Fashion Color Association and director of fashion Intelligence Department of China Textile Information Center, gave a systematic explanation at the seminar.

"The industrial design of textile industry is a creative activity that takes consumer demand as the guidance, takes the fashion trend as the wind vane, takes science and technology, fashion and green as the orientation, and through the solution strategies of technological innovation, model innovation and system innovation, to endow products with popular effect and realize commercial value." While explaining the concept, director Qi Mei pointed out that no matter in which industry or which industry, design is only one of the links. If we take the lever as a fulcrum in design. Through the design of this special creative activity, we can leverage the unique products and the market, so as to leverage the commercial value, social value and cultural value. In an era of multi-dimensional economic coexistence and iteration, the design functions under different economic backgrounds are different. An enterprise with advanced strategic concept will inevitably attach importance to product function, product differential design, design interaction and system design. Design can rise to the top level of competitiveness, and the value and competitiveness of design will be different at different management levels. In addition, she also interpreted relevant policies such as the "special action plan for improving design capability of manufacturing industry (2019-2022)" issued by 13 departments including the Ministry of industry and information technology.

Practice and knowledge

As representatives of the industrial design center of China's textile industry from 2018 to 2020, Yuan Qiong, vice president of winner fashion group, and Wang Yuping, general manager of pleasant home textile Co., Ltd., shared their innovative ideas, successful practices and development models in the field of industrial design.

With the title of "design management with high sensibility and scientific rationality", and combining with the rich practical cases of winner fashion group, Yuan Qiong interprets how Chinese women's clothing brands in the era of big data use highly perceptual creative design, rigorous and rational quantitative management and high-quality digital management to implement brand strategy and realize innovative development. "We must firmly lead the demand, drive innovation and enable technology. These are our three cores. " Yuan Qiong said that how to constantly update themselves and keep up with the development of technology and changes in consumer demand is an important challenge faced by enterprises while improving efficiency and expanding the market. This sense of crisis is constantly promoting enterprises to participate in the forefront of fashion innovation in various ways, so as to achieve the upgrading of brand portfolio and have higher premium ability; realize the intergenerational replacement of brand portfolio to resist the risk of existing brand life cycle; realize the diversification of brand portfolio, and make layout according to different target market segments; International talent and brand promotion. She also pointed out that the product design of fashion brand is a highly emotional product from the appearance, but in fact it needs scientific and rational design management. The company adopts the rigorous and rational quantitative operation - amoeba operation, adopts the business mode of close combination of intelligent manufacturing, design and research, terminal sales, and high-quality digital operation, so as to improve the efficiency of enterprise operation and management, improve the user consumption experience, and further drive business innovation.

In the sharing of "strengthening the guidance of industrial design and boosting the high-quality development of the two industries", Wang Yuping introduced the innovative practice and future prospect of pleasant home textile in the field of industrial design. He said that pleasant home textile has built an industrial design platform based on product development and technology application and a talent system with high-end talents gathered at home and abroad, and carried out innovation practice around demand-oriented and technology driven. On the one hand, it greatly improves the supply chain's ability of dynamic response through the construction of intelligent supply chain. Second, by integrating the design and R & D resources of global industries, collaborative design of the whole industry chain and supply chain is realized. The third is the ability to provide comprehensive laboratory support for enterprises. Focusing on the future of green design and manufacturing, focusing on the core of green design and manufacturing, and focusing on the future of green design and manufacturing, the core of "green design and manufacturing" of "green design and manufacturing" of Yuping With the mode innovation of value chain integration, we plan and build the health industry technology research institute, the Ecological Textile Technology Research Institute, the health technology incubation platform, the health industry pilot test base and the health product experience exhibition hall, so as to create the industrial development pattern of "science and technology frontier and experts gathering".

How does intellectual property protect design innovation?

In the process of industrial property right transformation, the protection of industrial property rights is very important. Only by strengthening the protection of intellectual property rights and changing the phenomenon of bad money driving out good money, can we ensure the long-term and powerful healthy development of industrial design industry, and make it a real breakthrough to lead the transformation and upgrading of traditional industries. One of the important factors for Shenzhen to become the "city of design" is that it has been in the forefront of the country in terms of intellectual property protection, such as the establishment of the first domestic industry association for the purpose of promoting industrial design intellectual property rights, the establishment of the world's leading digital design work filing system, etc.

Feng Jiamin, chairman of Shenzhen creative design Intellectual Property Promotion Association, combined 40 years of design industry experience with intellectual property law in his explanation of "intellectual property protection of original design", enumerated many intellectual property infringement cases in design field and successful cases in judicial practice, and called for "intellectual property rights into art academy". He said that intellectual property is a kind of intangible property, with three major characteristics: exclusivity, timeliness and regionality. The value of design can only be realized by relying on the protection of intellectual property rights. At the same time, he thinks that the original design should avoid the shortcomings of the traditional protection methods, and establish the defense system of intellectual property protection from obtaining the evidence of confirmation, collecting and using evidence (infringement evidence) to using the evidence of claim to enhance the deterrent force of the law. "Mistaking the acquisition of intellectual property rights as the protection of intellectual property rights leads to the lack of protective measures and the threat of intellectual achievements; the misconception that the protection of intellectual property rights is a waste of money, time and energy. In fact, the protection of intellectual property rights is a part of the business, and even can be completed by itself. Infringement is painful and troublesome, which is actually a happy thing." Finally, it summarizes the three misunderstandings of intellectual property protection.