Live Eye-Catching Fashion Vogue To Sell One Hundred Thousand Pieces Of Live Broadcast

Eve's girls' clothing brand, Shi Fan Li, has entered the studio for the first time recently, showing a bright eye. Disney's sleeping beauty series T-shirt is a fire circle.

Shi Fan Li was founded in 2011. Fresh, optimistic and free is the soul that SEIFINI gives to every dress. The target group has unique insights into the characteristics and mentality of the post-90s freshmen, aiming at the needs of "women entering the workplace", with a young, interesting and dream product concept.

Shi Fan Li promotes product strength through IP crossover cooperation, star sharing, and application of science and technology fabrics, and creates a topic product, laying a good foundation for the brand to enter the direct broadcast room.

For the first time, the brand tried to cooperate with the big anchor. For this first show, Shi Fan Li carefully prepared for more than a month, but also for the brand made a good stand exposure and drainage.

Before the live broadcast, entertainer Zheng Shuang appeared on the sleeping beauty series T-shirt, and the product attracted widespread attention. Since then, in order to welcome Shi Fan Li's debut, whether it is broadcast announcement or live broadcast, Wei Ya himself is wearing the brand strength to carry goods.

Affected by the outbreak and the impact of the electricity supplier, the real business has even come to the closing tide. In recent years, it has been widely mentioned, and even pessimists believe that e-commerce has stepped into the end of the road.

In recent years, the overall decline of the garment industry, in addition to the impact of the big environment, its own problems, but also has a certain relationship with the change of consumer groups. When 90 and 00 gradually become the main consumers of fast fashion brands, they are more knowledgeable and more open. Their consumption concept keeps pace with the times and the demand for clothing tends to be diversified.

It is understood that Shi Fan Li accelerated innovation online sales mode, the more than 600 stores nationwide shopping guide, through the micro mall, WeChat group, live broadcast and other forms to provide customers with multiple services. The stores that had been affected by the epidemic are now fully recovered, with an increase of 11% in May, up 14% year-on-year, reaching a steady growth rate for three consecutive years.

Shi Fan Li said that the brand predicted 180 new stores this year. Under the threat of the epidemic, Shi Fan Li can quickly restore growth and attack fiercely, becoming the most powerful retail business sample. Shi Fan Li line into the rising channel, offline business also opened up speed layout.