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Niko And... Officially Entered Tmall To Open Flagship Store
China service network news, a few days ago, the Japanese way of life collection point Niko and... Officially entered Tmall to open flagship store. The brand had already entered China at the end of 2019 and opened the first store in mainland China in Huaihailu Road, Shanghai. It is understood that the store is located directly opposite MUJI, with an area of about 3500 square meters. The brand positioning is similar to MUJI but different. Although it is a grocery store for clothing and daily necessities, it is more fashionable and creative than MUJI.
Niko and... In the digital channel laying range is also very wide, not only opened the little red book, micro-blog official account, WeChat small program also opened an official account.
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