What Is The Barrier For Reporters To Observe?
He Hongyuan / Wen
He Xiaoxi, co-founder and CEO, is launching a system revolution inside the company. Behind him is his thinking. What is the laughing stock and the barriers to survival?
I asked a lot of people about this question. A talk show artist who has already appeared on the national variety shows that laughing fruit has the best channel and the offline channel is expanding rapidly, which is the biggest advantage. Norah, a talk show artist, said that the core advantage of laughing is that the content creators and new idols represented by Li Dan are the biggest barriers. Master graduated from Norah of Duke University. I am also doing some consulting work.
The most important two points in channels and entertainers, entertainment companies, are firmly controlled in the subdivision area, but does this mean that laughing has nothing to worry about? It is not so clear that channel advantages can not be regarded as practical advantages in the entertainment industry. Traffic is always following the head artists. The actual advantage lies in the artists, and the actual artists are represented by Li Dan.
If a company relies too much on a few artists, it will not be sustainable. Fireworks are fragile and people's minds are changeable.
It is precisely seen this point that He Xiaoxi is ready to get through the ecology of laughing fruit. His plan is that in the future, he will become an enterprise ecosystem including content production companies, entertainers, online performance companies, advertising agencies and NCN companies. At present, the key point is to modularized the brand marketing ability and open up the internal business through business.
Laughing began in tonight's Post-80 talk show. Among the four founders, Ye Feng, Li Dan and Zhang Yingjie came from the content team. He Xiaoxi joined us later. The team of laughing children is longer than art, and also attaches importance to art. He Xiaoxi is in charge of commercial operation.
Many people who have contact with laughter have revealed that in many things, laughing is not very much like a mature company. There are too many changes, some emotional, and more like a workshop.
The question is, do the people who laugh at the fruit want a comfortable workshop or a modern company? This is a problem that cultural enterprises must face, irrespective of right or wrong.
He Xiaoxi obviously chose the latter, but what about the other founders? Persuasion is a big project. In terms of business logic, an ecosystem is indeed longer than a single artist, and ecology means stronger self hematopoiesis.
Is the relatively new talk show industry a good soil for ecological development? The good news is that laughing has already won the first mover advantage on the draught, and the bad news is that the education in the talk show market is still long, and whether it can break out in the form of entertainment today is still a question mark.
"Potatoes are delicious, and I want others to eat, so I made a continuous potato program so that everyone said potatoes were good, and then began to buy potatoes in the world, and found that most potatoes were planted by me. This can be done very well." He Xiaoxi said.
I hope he will succeed. After all, Chinese culture and entrepreneurship are too difficult. Studying entrepreneurship is still a good example.
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