Recent Domestic Textile Enterprises Export Orders Declined Significantly.

Affected by the epidemic, shopping malls in various places in the 1-2 months were sparsely populated, or even temporarily closed down. The consumption of textiles and clothing lines was almost at a halt. Textile enterprises generally postponed construction, and overseas orders were delayed. Cotton terminal consumption had been greatly affected. According to the National Bureau of statistics, in 2020 1-2, the retail sales of clothing, shoes and hats and needle textiles were above 153 billion 400 million yuan, down 30.9% from the same period last year, of which clothing sales decreased by 33.2% compared with the same period last year. They all hit their lowest level since 2001.

According to the latest statistics of the General Administration of Customs of China, the export volume of textiles in China in 2020 1-2 was 13 billion 773 million US dollars, down 19.9% compared with the same period last year, and the garment export volume was 16 billion 62 million US dollars, down 20% from the same period last year, reaching a low level in the past two years.

Before the end of the epidemic, textile and clothing exports are still under pressure.

Domestic epidemic has been basically stable, and overseas epidemic has begun to spread rapidly, causing panic in the global market and increasing pressure on foreign trade exports. As of 18 March 23rd, there were more than 330 thousand confirmed cases of new crown pneumonia in the world, covering almost all countries in the world. The WHO said that the current new crown pneumonia epidemic is accelerating.

The deterioration of the epidemic has resulted in a decline in consumer willingness and consumption ability of the global consumers. The closure of the global department stores has been at a high level for many years. The spring fashion week has been cancelled or postponed, and the consumption of textile and clothing has declined. China's textile and clothing exports account for about 30% of the global textile and garment exports, of which 91% are exported to Asia, the Americas and Europe, which are seriously affected by the epidemic.

Affected by the epidemic, the recent export orders of domestic textile enterprises have significantly declined, or even partial orders have been canceled or postponed delivery, and the Spring Festival April 15th has also been postponed. Before the global epidemic resumption, overseas demand will be affected, which will inevitably lead to the shrinkage of the export end of China's textile and clothing products.

There are bright spots in the market to help release the domestic demand market.

The epidemic is a kind of impact to the textile industry. It is also a shuffle. Many enterprises adjust production and sales in time to create a living space. First, a batch of underwear, home textiles, clothing and other production businesses have transformed their original production lines into the production line of masks and protective clothing, and become the highlights of demand for protection materials, such as mercury home textiles, Hong Kong Group, China group and Huafang shares, which has also promoted the upstream production enterprises to resume operation.

In the final analysis, enterprises should improve the flexibility of production and supply chain to cope with market changes. Two is faced with the difficulties of offline sales, many enterprises to develop online sales breakthrough, through micro-blog, WeChat, jitter and other media platforms, to develop online live, e-commerce themes, increase interaction with consumers, ignite the consumer enthusiasm of the market, realize the win-win situation of brand promotion and clean storage, and later with the application of big data, bring more space for precision marketing on the enterprise line. 。

After the outbreak, the concept of pure cotton enriched the driving force of cotton consumption.

In the short term, the epidemic will cause a decline in real consumption, but after the outbreak, life will eventually return to its original position. After this epidemic, consumer psychology and behavior may change. Healthy life is undoubtedly regarded as the first. Natural cotton fiber will be more and more popular. The US Cotton Corp's survey of new coronavirus epidemics showed that 71% of consumers spent more time online on the eve of the new coronavirus pandemic. 80% said they chose to wear comfortable clothing, and that 70% cotton fabrics were very comfortable. The top three categories of online shopping were comfort clothing / textiles, durable clothing / Textiles and towels. After the outbreak, with more and more people's pursuit of quality of life and comfort, textile production technology continues to reform, cotton textile clothing demand will gradually warm up.