Transformation Is Imminent And Designers Are Taking The Road Of "Self Rescue".

The epidemic seems to have opened up a transformation, so that many brands have brought the eighteen Wu Yi to the table. In order to survive in the long run, it is pouring out.

China's anti dumping efforts to prevent the spread of the disease have made the new crown epidemic develop in a good direction. But in the absence of everyone, the fashion industry is not so lucky. For most luxury goods that have been honored by providing customers with honorable services, many fashion companies have already announced their market expectations in 2020.

The operation mode of the world economy has already embarked on a completely different road from the change of sales channels and consumption habits. In the great crisis of economic change sweeping the globe, only when we adjust ourselves quickly and seize the opportunity can we usher in the spring after the epidemic.

In the domestic market, some designer brands have begun to adjust the brand management mode and try to get rid of their inherent thinking. Transformation is very urgent for designers.

As a designer brand, Bronze Lucia has also been online layout. In July 2018, it entered Taobao and opened Tmall flagship store in August 2019. At present, Taobao and Tmall have 4 direct line shops, and at the same time, they have sales channels in Temple library, LOOK and other App.

2019 was a year of Bronze Lucia's growth, and designer Lucia said that the original joint plan in 2020 had already been put into effect initially. However, due to the impact of the epidemic, it has all been postponed. If there is no epidemic situation, there will be 4 offline activities to meet with Bronze Lucia program, but now the offline channels are completely stagnant.

Chau Sheng CHAU RISING is the 2017 brand created by designer Liu Chaoying. Its core is to make fashionable cashmere products with the most luxurious diamond grade fiber. Due to the particularity of cashmere products, the annual autumn and winter ordering season in March is particularly important for Chau.

The arrival of the epidemic will be a great blow to the brand of chosheng, a brand with autumn and winter as the main selling season. Liu Chao Ying said that the cashmere R & D in autumn and winter of 2021 has now been completed by 80%.

Although the epidemic is serious, Chau's R & D progress has not been greatly affected. Shanghai Fashion Week show and orders will be postponed, which will have a certain impact on Chau rise. The delay is on the one hand, on the other hand, the customer can not go out, but whether or not the order can be successfully carried out in April, it will conduct a one to one video ordering for the customers who cannot reach the scene.

In response, Liu Chaoying said: "in fact, the proportion of sales channels under the rising online and offline routes is very different. The proportion of sales channels under the line is 90%, and the sales performance of Wuhan stores is very impressive on the one or two day before the new year. But fortunately, customers have their own operational capability. Some customers who have done well in media, live broadcast, jitter, and social marketing have not been greatly affected. The outbreak made stagnation of fixed sales, such as general merchandise stores, stagnant, but it was less effective for Chau and our customers.

This epidemic makes many industries face another revolution, but it is also an opportunity for transformation.