Do Employees Who Affect The Retail Industry Become "Capricious"?

After being hit hard by the epidemic, the retail industry wanted to survive in the cracks and seek opportunities in the predicament, so the retail industry was born with new strength.

Facing the epidemic situation, Chongqing new world department store immediately realized the transformation of customer consumption habits and shopping psychology in the special period, actively developed online community marketing, and made use of online marketing modes such as community, live broadcast, and so on, displaying the products and services in the form of video display, live broadcast and WeChat group welfare activities.

Some companies want to refine their brand goods, so they set up six major shopping groups to open more rounds of shopping. In the form of brand chorus, the six shopping groups can not only make customers feel more attractive to the brand, but also let customers experience the shopping pleasure of cloud shopping. Moreover, each group of products, such as TOP wear, instant flash shopping, new spring clothes and special push, create a rich community ecology, and let customers feel a variety of commodity interaction.

Some enterprises have opened the "box sister live broadcast" mode, through live broadcast platform such as shaking, watching, online live merchandise matching, the use of dynamic live video in the form of more intuitive display of each commodity, better interaction with customers, for customers to grow grass products. Use short video and live broadcast to expand the connection between traffic and users, and build online promotion with commodity force as the core.

In order to do well the online shopping guide, the employees conduct a comprehensive online shopping guide to standardize the community shopping guide process. The online shopping guide role, online shopping guide service content, online shopping guide product display process, interaction mode with customers, guidance transaction and other online shopping guide skills were separately trained, and online shopping guide simulation was carried out in stages to speed up staff knowledge and help employees quickly change roles from offline salesperson to online shopping guide.

Customer online ordering products, customer service personnel will pass the circle of friends and community push cabinet store shopping video, to ensure that goods are from the counter, so that customers can buy the rest assured. In view of the epidemic situation, we will synchronously push the whole process of disinfection and packaging of the purchased products, and eliminate the customers' doubts through the whole process of goods collection, delivery and sterilization, so as to increase customers' safety and ease of shopping.

Faced with the epidemic, many retail entities have been greatly affected. For retailers, it is necessary to analyze the situation in time, adapt to the environment quickly, change and innovate in a timely manner, so as to remain competitive. Not only that, enterprises should let employees learn new retail skills, empowering consumers' lives, and become "good mutmen" of good retailing.