Online Business Has Become A Retail Brand'S Hope For Self-Help.

The arrival of the outbreak of the crisis has made people trapped in their homes and unable to go out, which means they can not afford to spend. This is a disaster for physical retailers. It is undeniable that consumer demand still exists. Offline consumption can not be consumed, online consumption has become a life-saving straw for consumer demand, and has also become a hope for retail brands to save themselves.

Under such special circumstances, in order to help SMEs overcome the difficulties, many provinces and municipalities across the country have issued many favorable policies. A total of more than 70 commercial real estate developers have implemented rent reduction and rent free policies. In addition, banks and financial institutions provide interest free loans to ensure that companies have ample cash flow under this cold winter.

After the outbreak of the outbreak, many retailers' sales performance dropped sharply, and then they turned to online sales, thereby reversing the predicament.

Lin Qingxuan line down shop, sales fell 90%. Cost 1 million yuan per day. On February 1st -2, nearly more than 30 stores in Wuhan are still closed, all orders coming from online.

More than 100 shopping guides in Wuhan area quickly passed the online small program, and drove Taobao through nails. A few days later, Lin's sales performance returned to normal level, and the performance in some areas even reached 200% of normal time. The northeast region's performance even doubled nearly a year ago, and Dalian's performance was 4 times that of the same period in 2019. It's a great move.

The red dragonfly, which owns 4000 stores, has begun to encounter more trouble than Lin Qing Hun. The monthly cost of expenditure is as high as 100 million yuan under the condition of under basic income. Red Dragonfly launched community marketing, based on the original 5 million 60 thousand line members to carry out work, through one shop one community way to activate the existing members.

In addition, the Red Dragonfly also launched a shopping guide to carry out Amoy channel distribution, but also brought good results. According to Qian Fan, a salesperson sold more than 5000 yuan an hour. In this way, the red dragonfly has also gradually reversed the unfavorable situation.

Consumers are already on the line. If the enterprise is still online, then sales will be downhill. Only by changing the direction and uphill, can enterprises better meet the needs of consumers, so as to develop new vitality. It is no use complaining, accusation, wait-and-see and regret when crisis comes. Every retailer should think about whether he can force himself to innovate and save himself, and whether he can find new directions, new ways and new methods in the era of intelligent economy.

I believe we can keep up with the trend in the next emergency, learn from the trend and learn to adapt and innovate, so that we can not be defeated by reality.