Anta Ding Shizhong First Talks About Challenges Posed By The Epidemic

In February 14th, Ding Shizhong, chairman of the board of directors of Anta group and chairman of the board of directors of amfam, issued a letter to the staff, greeting colleagues in Hubei and key epidemic prevention and control areas, thanking the colleagues who have been sticking to their posts safely, salute the medical workers who are fighting for the front line, and express the determination of Anta group to achieve the goal of double billion billion in 2025.

Ding Shizhong said in CITIC: "2020 should be a very difficult year. And we must overcome this difficulty and overcome it with the spirit of enterprise, overcome with will and perseverance, and overcome with reconstructive thinking.

In the face of uncertainty, Ding Shizhong encourages all employees to firmly seek opportunities for high-quality growth, and make innovations in organizational and business models through innovation.

"Difficulties are temporary, and vision is far away. We must strengthen our confidence and look forward to it, "Ding Shizhong said in his letter.

　　 The following is the full text of the internal letter.

Brothers and sisters of Anta group:

The words are like faces. When spring comes, I wish you all the best.

We opened the rat's working day in a very unexpected way. The outbreak of this epidemic is fierce, making this Spring Festival a long time worrying. First of all, I would like to greet my colleagues in Hubei and the key epidemic prevention and control areas. Take care of yourself and your family. Thank you for your colleagues who have always held their posts safely. Let us share the highest respect for the medical workers who are fighting for treatment. Let's share with you a piece of good news. In this special period, every one of us is responsible for the protection of society.

Under the epidemic situation, I have thought a lot, and I want to share with you some experiences:

First, we must stick to our values whenever we want. The sudden outbreak of the retail industry has faced unprecedented challenges. In the face of any difficulties, we must stick to our values. We must adhere to the responsibilities of employees, social responsibilities and responsibilities to consumers. In the ten days when I entered the national epidemic prevention, I was very moved to see that when the sales teams of various brands were not able to operate normally, tens of thousands of "shoppers" were on the line, communicating with consumers and developing new channels; the whole group had hundreds of thousands of people every day and thousands of people online video conferences to discuss the solutions of consumers. Whether executives or employees, we all carry forward the spirit of Anta's "do not give up and be afraid of difficulties". We are proud of you, and thank all the brothers and sisters who are fighting and trying to find ways!

Second, stabilize the situation, take a step forward and do the right thing. Now it seems that 2020 should be a very difficult year. We must overcome this difficulty and overcome it with the spirit of enterprise, overcome with will and perseverance, and overcome with reconstructive thinking. Many of our strategic concepts, ways of doing things and upstream and downstream ecological environment will evolve in this war. I think this is a real grind and sublimation for the whole society and our company.

I hope that every Anta employee can be confident. We donated more than 30 million yuan in cash and supplies to the epidemic. We must firmly believe that the most powerful measures are being taken by the state to deal with this very complicated epidemic. We must be calm and steady. This is a war without smoke. We do not despise the enemy but do not panic. We are prepared in every aspect, including mental preparation, material preparation, organization preparation, business preparation, and upstream and downstream industry chain preparation. Do our own things well in crisis.

Third, seek innovation and change. In the face of uncertainty, we must firmly seek opportunities for high-quality growth, and make innovations in organizational and business models through innovation. On the day of its establishment, Anta grew up in the process of continuous innovation, change and subversion. The epidemic will also speed up the transformation of organizational capabilities and business models. How to strengthen the in-depth layout of the electricity supplier strategy, how to reflect the commodity value in the stagnation of the stagnation stage, and how to promote product innovation, process innovation and collaborative innovation in all directions, and how to maintain the vitality and efficiency of the organization in telecommuting? All these require our thinking. I firmly believe that wherever there is danger, there must be an opportunity. Whoever can take the lead in facing difficulties and find directions and execute them quickly will be able to stand out in the fog.

Fourth, we must strengthen our confidence and look at the long term. Difficulties are temporary, and vision is far away. As I said at the annual meeting, "reconstructing thinking and quality growth" is especially meaningful in the face of challenges. A prerequisite for high quality growth is the ability of an organization to resist pressure, fight against attack and resist risks. We must unswervingly stick to the medium and long term development strategy of the group. Epidemic situation is only "black swan", we must learn to coexist with it in a certain time. In the near future, we should ponder over how we should do in the new situation: how to do in the next 3-5 months; what business needs to be transformed, what to do and how to add. Reconstructing thinking and achieving the goal of double billion in 2025 will not waver. We must strengthen our confidence and look forward.

Every year during the Spring Festival, I keep a tradition of welcoming the new year with friends in mountaineering, returning to zero, knowing and penetrating in the sweating and oxygen exchange campaign. Because of challenges and climbing up, we can see more beautiful scenery. Our road of development is also the same. The challenge of Gobi is nine days and eight nights. We have stood up in the most difficult 2011 and 2012 stock crisis in the whole industry, and we will be able to overcome the difficulties once again, as long as we keep the confidence that we will never stop.

Our logistical support team has arranged the safety and protection of the office in an all-round way to ensure the health of the whole staff. This is the top priority of the group. Let's do our job together and walk steadily at the foot of the road. All disasters will pass away, and they will bloom in spring.

I wish you all a safe home.

Ding Shizhong

Chairman of the board of directors of Anta group, chairman of the board of directors of Amand.

February 14, 2020