70 After Qiu Qiang Served As Semir Apparel Executive Chairman, Want To Build Into The Chinese Version Of ZARA And H&M!

Zhejiang Semir apparel Limited by Share Ltd (hereinafter referred to as Semir dress) announced today (January 17th) that Qiu Jianqiang was elected the executive director of the Fifth Board of directors of the company.

Qiu Jianqiang, born in 1974, has Chinese nationality and has the right of abode in Hongkong. EMBA graduated from CEIBS. Vice chairman and deputy general manager of Zeng Shen Ma Group Co., Ltd., general manager of Semir apparel Limited by Share Ltd, Zhejiang. Currently vice president of Semir apparel, general manager of Shanghai Semir Investment Co., Ltd., director of Semir Group Co., Ltd.

Qiu Jianqiang was awarded the outstanding young entrepreneur of Shanghai and the whole country. textile industry Labor models and other honorary titles. From December 2016 to July 2017, he served as director of Suzhou new land Technology Co., Ltd., and has been a director of aggregated data since August 2017.

According to public information, Semir group was formally established in 2002. It is a conglomerate dominated by casual wear and children's clothing. It has two major brand clusters: adult casual wear represented by Semir brand and children's clothing represented by Barbara brand. Among them, Semir brand was first established in 1996, positioning young, fashionable, dynamic, cost-effective public casual wear, products are mainly oriented to 16-30 year old fashion trends, young people. The Barbara brand was founded in 2002, advocating professionalism, fashion and vitality, facing 0-14 year old children's consumer groups. The product is located in a middle-income family.

According to Ou Rui data, the market share of Semir brand in men's clothing ranks ninth, 0.9%, and the market share in women's clothing ranks ninth, 0.6%, while the children's wear brand balbala ranks first in the market of children's wear, which is 5.6%. In 2018, the company gained revenue of 15 billion 719 million yuan, with a performance of 1 billion 694 million yuan, and its revenue and performance in the past three years were 18.47% and 7.87% respectively. At the same time, the annual compound growth rate of revenue and performance in the past ten years was 16.81% and 14.34%.

Data show that Semir apparel control shareholders for the founder of the company Qiu Guang and Mr. Qiu family total shareholding of 73.88%. Among the top 10 shareholders, Qiu Guang and Qiu Jianqiang are father son relations, Qiu Guang and Qiu Yanfang are father daughter relations, Zhou and Qiu Yanfang are husband and wife relations, Qiu Jianqiang and Dai Zhi are husband and wife relationship, Zheng Qiulan and Zheng Qiulan are husband and wife relationship, and he and he are brothers.

According to media reports, Qiu Qiang has said before: "to spread Semir's brand to every corner of the world and consumers, Semir should be made into China's ZARA and H&M. Therefore, we should further enhance the product quality and brand image on the basis of existing, and enhance the integration and reputation of the terminal image. In the children's wear balbala plate is how to transform children's clothing suppliers to children's clothing integrated service providers. There is also the development, introduction, merger and acquisition of high-end brands, to expand the high-end brand.

The first textile network reporter here also learned that Semir clothing has two brands of children's clothing, represented by Semir brand and adult ballet brand. At present, the market share of Semir brand in men's and women's clothing ranks ninth, while children's brand balbala ranks first in the market of children's wear. The company is one of the few garment groups that are leading brand positions in two different sub sectors. Company revenue and performance in the past ten years compound growth rate of 16.81%, 14.34%, through channel optimization, category expansion and multi brand strategy performance is steady.

At present, Semir clothing children's clothing business has formed a complete multi brand matrix of children's clothing section. Under the brand advantage of early accumulation, the company's bargaining power in the channel has been continuously improved and the category richness has been speeded up. With the development of many brands and the integration of Kidliz's global design resources and supply chain, the competition barrier of children's clothing has been deepened in the long run.

Semir apparel's casual wear business has experienced several years of adjustment before going out of its trough last year. In 2019, it launched the "quality daily" brand positioning, conforming to the current consumption trend. In the future, it is expected to adjust deep tillage through stock shops, promote multi category expansion, and leverage new media means to consolidate the growth of adult clothing recovery.

Semir apparel Online retailers During the past 8 years, the business has been upgraded from a tool to inventory and a platform for content operation. In the new era, Semir electricity providers have strengthened consumer contacts through new media, new demand for big data mining, relying on brand power to expand categories or launching online brands to further open up growth space.

Zhang Junhao, an analyst at Guoxin Securities, has said that although Semir clothing is a family holding company, its management and management concepts are advanced. In recent years, the amoeba management system has been promoted, and the partnership system has been improved. Specifically, Xu Bo, the current general manager of the company, entered Semir at the end of 1990s and graduated from the University. He started from the Marketing Commissioner. In 2002, the chairman of the company, Mr. Qiu Guang and Mr. Xu Bo, appointed the general manager of the Barbara Business Department, and equipped with a sophisticated entrepreneurial team. In addition, the company created the children's wear and marcard brand through the form of partners. The marcard brand is the first partner project of the company. The shareholding structure is controlled by the company. The general manager Wu shares 10%, the management team holds 10%, and some other business cadres share nearly 20%.

From the incentive point of view, Semir clothing has been implementing two restrictive stock incentive plans since its establishment. In April 2018, the restricted stock incentive plan launched by the company expanded the scope of the incentive target, and the target audience provided 513 people, all of which were the backbone of the company's core business. The assessment target was 2018-2020 years of revenue growth 15.0%/14.7%/15.2%, and the net profit growth rate was 25.0%/15.2%/14.6%.

In addition, since 2019, Mr. Xu Bo, general manager of the two core business departments of the company, general manager of Barbara Business Department and Mr. Shao Feichun, general manager of the electrical business department, have decided to buy and hold Semir apparel stocks on the basis of the confidence in the company's future development prospects and the reasonable judgement of the value of Semir's clothing stocks. In this context, Mr. Qiu Guang he, the controlling shareholder of the company, transferred to Mr. Xu Bo 5 million 371 thousand and 300 shares of the company's stock in the form of block trading in September 12, 2019, accounting for about 0.20% of the total share capital of the company, and transferred 2 million 685 thousand and 600 shares of the company's shares to Mr. Shao Feichun, accounting for about 0.10% of the total share capital of the company, and the average transaction price was 10.45 yuan / share. Thus further binding the interests of the core executives, conducive to long-term stable development of the company's business in the future.

In the long run, Zhang Junhao believes that the market share of Semir dress children's clothing Barbara brand continues to rank first in the domestic children's apparel industry, and its leadership is stable. In recent years, the company has acquired the French Kidliz brand, and the agency has introduced the famous American children's wear brand TheChildren 'sPlace, and actively layout baby children's clothing, stationed in maternal and child shops and other high growth channels. At present, the company's children's clothing business has achieved a comprehensive coverage of the whole category, age and consumption level, forming a complete multi brand matrix of children's clothing section. The leading position is stable. With the integration of Semir's clothing to the global design resources and supply chain such as Kidliz, the competitive barrier of children's clothing is deepened. In addition, casual wear puts forward "quality in daily" product transformation in line with the consumption trend, and the short-term adjustment will lead to new growth momentum in the future.

According to the financial report, in 2019 1-9, Semir apparel realized business income of 13 billion 261 million yuan, an increase of 35.82% over the same period last year, and realized net profit of 1 billion 307 million yuan attributable to shareholders of listed companies, an increase of 2.79% over the same period, a net profit of 1 billion 250 million yuan after deducting non recurring gains and losses, an increase of 3.53% over the same period. Among them, the three quarter achieved operating income of 5 billion 42 million yuan, an increase of 19.14% over the same period; the net profit attributable to shareholders of listed companies was 585 million yuan, down 3.18% compared with the same period last year; net profit after deducting non recurring gains and losses was 581 million yuan, down 1.20% from the same period last year. 　　

As of September 30, 2019, the total assets of Semir apparel were 16 billion 543 million yuan and net assets of 11 billion 558 million yuan.

As of the end of the reporting period, the total number of shops in Semir's clothing business was 9582, compared with 9123 at the beginning of the year, a net increase of 459, including 5682 children's clothing, an increase of 389, an adult dress 3900, an increase of 70. Since 2019, the number of shops has increased by 4.8%.

The first textile network reporter here also understands that the digital transformation strategy and planning that Semir apparel has released shows that in the new competitive environment, the company can build a data-driven full channel retail form through the analysis of big data through the big data analysis. Through digitalization, it can achieve technological innovation, design creativity, management innovation and business mode innovation, so that "intelligence" can be integrated into every aspect of the enterprise value chain. Through the data, we can achieve more accurate insight and meet the differentiated needs of different consumers, thus continuously strengthening the brand's continued competitiveness and improving the overall management efficiency of the company. The company will build a consumer centric business management chain through a series of digital systems to enhance the feedback response speed of internal market changes and improve the efficiency of operation management. Combined with big data algorithm, improve the accuracy of matching goods and stores, optimize the display of store matching, enhance consumer shopping experience. Through data analysis, we can tap the potential demand of consumers, realize fine operation, and enhance consumers' product wear and store shopping experience.