Empowerment Terminal New Direct Supply Mode, Lin Qian International EMI Creates A New Track For Children'S Wear.

December 18th, for 4 days. The new direct supply of AMILRIS terminal and the 2020 Autumn & down product launches Tongli successfully concluded in Suzhou. Unlike previous releases, AMILRIS, a well-known children's clothing enterprise, founded Lin Qian international garments Co., Ltd. The three major brands of children's clothing should be combined to develop in depth. "AMILRIS" Brand, through the integration and development of cohesive resources, make the brand deep and precise. We should change the traditional business mode, create a new mode of terminal supply, create an enabling business system, achieve win-win cooperation with franchisees, and fully open a new era of empowerment.

Lin Qian international senior and team members, provincial branch directors, terminal representatives, suppliers representatives, representatives of cooperative business organizations, and authoritative media of domestic textile and clothing industry and children's wear industry attended the new AMILRIS Millie feast to witness the new transformation and upgrading of Lin Qian international.

In the eyes of the industry, This means that Lin Qian international is facing the complex and changeable market environment, innovating the business mode, and opening a new track to compete in the children's wear market.

Achieving the integration of the three brands

Cohesion and deep tillage

As a leader in Zhili children's wear, In recent years, the sales volume of Lin Qian international market has been increasing at an annual rate of 10%~15%, and it is expected to achieve sales of nearly 200 million yuan in 2019.

Conference site, Li Peiquan, founder of Lin Qian International The reasons for the three in one brand strategy are revealed. "Making brand is a protracted war and requires continuous concentration. We should turn from the original breadth to the depth, deepen the fine brand. At the same time, in order to consolidate, integrate all resources and strength to deepen a brand. "

With the unique tonality of "light literature, interest, freshness, simplicity and fashion", the AMILRIS brand has been favored by consumers since its inception.

Lin Qian international general manager and Qiu Guoxiang, brand development director of AMILRIS Introduction: The theme of this season is "amplified curiosity", which aims to keep children curious and find more beauty in their children's growth. This season products are more daring in color and more perfect in serialization. At the same time, he also said that Lin Qian international, which has always adhered to the "quality is king", insists on the three core of "making products, products and products", constantly strengthens the process of quality control and management, strengthens the supply chain, enhances the competitiveness of products, and creates more tasty products.

For the strict requirements of AMILRIS on quality, Supplier representative Zhong Yumin It is said that quality is the life of products, and products are the roots of enterprises. At this point, they are consistent with the idea of AMILRIS. Zhong Yu and Lin Qian international cooperation for many years, from procurement fabrics, production inspection, management and other processes for quality control, and ultimately ensure that every listed product reaches zero defects.

Similarly, the domestic mother and infant retail platform has close cooperation with AMILRIS. Sun Min, head of the children's system Wang said that at present, there are 120 stores in the country, and the cooperation with Amy AMILRIS has been for nearly five years. Amy's slogan "my childhood pleasure, my Amy" coincides with the idea of "better childhood for every child", hoping to have more in-depth cooperation with Amy AMILRIS brand in the future, and the revenue will soon break through billion. AMILRIS is also looking forward to developing more good products, and the two sides have joined forces to make every child's childhood better.

Create a new direct supply mode of terminal

New age of empowerment

At the launching ceremony of Lin Qian international AMILRIS terminal mode, Hu Minghui, CEO of Lam Qian International It is indicated that with the change of market business environment, the smooth flow of consumers' information channels and the richness of shopping choices have made them have higher demand for products. Therefore, enterprises need to change their original business models and create top-down empowerment system. The top-down empowerment system created by Lin Qian international is that the energy saving terminal of headquarters energy branch and branch company will ultimately enable the terminal to better serve consumers, and impress consumers and retain consumers with product quality and service.

He also analyzed the two advantages of terminal new direct supply: First, make good products inexpensive, reduce unnecessary links in the middle, and make good products more convenient to reach consumers. The two is to minimize the risk of franchisees, so that the operation of the shop is simpler, healthier and healthier.

For Lin Qian international, a major strategic transformation, Wu Shuai, general manager of AMILRIS Anhui branch Today, the company is about to enter the development of the fast lane. It is believed that through this transformation, all resources will be gathered and punches will be sprout, and EMI AMILRIS will continue to empower terminals, improve performance and expand popularity, and further seize the market.

Amily, head of Liaoning branch, Wang Fan It is said that in an uncertain era, learning to deal with uncertainty is indispensable to building a harmonious team of mutual trust and information sharing.

Chen Fei, director of AMILRIS, director of the company An excellent brand development is inseparable from the operation, promotion and inspection of the direct operation system. We must build excellent teams, set up direct battalion system data, and analyze the consumption habits of consumers in order to ensure that products have market foresight, guide consumption and guide the market. At the same time, we need to increase service awareness, use products to impress consumers, and serve customers. Through the direct battalion system, AMILRIS is made into the best brand.

An AMILRIS terminal represents Xu Lin. As a front-line operator, he strongly recognizes and supports Lin Qian's international transformation. This move will help enhance the profitability and confidence of the terminal, and make the terminal more daring to set up shop, and help to give consumers more feedback.

According to the plan, the number of AMILRIS brand channels will reach 1500 in the next 3 years, covering all the major cities in the country.