Witness The Sustainable Development Power Of The "Cashmere King" Erdos

Cashmere is a rare resource on the earth. It also represents human's advocation of nature and the inheritance of emotion. ' Erdos "As a continuation and innovation promoter of cashmere industry, it will protect and utilize the scarce resources reasonably and effectively, protect the grasslands, balance the impact of industrial production on the environment, and protect consumers and the whole industry. clothing The promotion of the concept of sustainable development is an important responsibility of Erdos for the sustainable development of the garment industry, and we will make unremitting efforts to this end.
- Wang Zhen, vice president of Erdos holding group and general manager of Cashmere Group
02:32
In October 16th, with the expectation of grassland children, Erdos Group's brand ERDOS crossed over half of China. At the Museum of contemporary art in Shanghai, the theme exhibition of "Yan Yan CASHMERE POWER" was held. Shanghai Fashion Week An important appearance in the series of events. The theme show has attracted widespread attention for its first time to integrate into the concept of sustainable fashion from many aspects such as clothing material, collocation, design and stage elements.
Ordos group has been active in many fashion events and forums in Shanghai fashion week, and has become one of the representatives of fashion enterprises to participate in sustainable practice. Since 2017, Ordos has become the leading brand in the field of sustainable fashion in China. In 2018, Ordos officially launched the sustainable development strategy project under the guidance of the UN's "sustainable development goals (SDGs)".
From China to the world, let us witness the sustainable development of "Cashmere king".
To ask "clear" is only "living water".
"Over the past twenty years, from the factory management, raw material production process to the company management system, the Ordos group has been doing sustainable development. We spend over $100 billion a year on pasture protection, sheep breeding and fiber research, as well as improvements in the whole production process, including plant efficiency, energy efficiency, cleanliness and safety. We also work with international and domestic organizations to carry out sustainable development activities, including participation in the Ministry of industry's green design, green manufacturing, and participation in Made in Green activities of international confidence textiles. It's just that we didn't systematically sort out the things we did before. These things were taken for granted before us. Wang Zhen, vice president of Ordos holding group and general manager of Cashmere Group, said.
The global debate on whether cashmere is environmentally friendly has never stopped. The focus of the debate is mainly on the impact of cashmere collection on animal protection and pasture environment. However, for the Ordos group that has continuously established a cashmere production chain over the past thirty years, the cashmere industry has a higher natural and technical threshold, which reflects the lack of awareness of cashmere industry outside.
According to Wang Zhen, the Ordos group had more than 30 different factories in the original Yike Zhao League Dongsheng (now Ordos Dongsheng District), spinning, weaving, making fabrics, clothing, finishing these processes are carried out in different factories, the factory's location is relatively scattered. Later, factories were relocated to industrial parks. There were many improvements in planning design, pipe laying, machine placement, location design of different processes, and packaging workshop and storehouse design. They focused on energy conservation and environmental protection. Factories scattered in the past more than 30 locations became an efficient production line, and their efficiency and science were greatly improved.
"We deal with the herdsmen all year round, continue to invest, build classrooms on the pasture, raise the knowledge level of the herdsmen, teach the herdsmen how to better kill the goats, how to clean them, how to reduce the damage to the skin of sheep when they comb the velvet, and the knowledge that the herdsmen need to prevent insects and prevent disasters." In Wang Zhen's view, the protection of pastures and flocks is not a simple machine regarded by some extreme views, but rather a specialized system construction.
Cashmere supports a whole industrial chain that has been developing for decades, and has become an important source of income for the grasslands, herdsmen and even supply chain workers. Just like South Africa's diamonds and Middle East oil production, the best cashmere in the world is recognized worldwide in China, in Inner Mongolia and in Ordos. This is the natural grassland, climate and sheep conditions that have been determined over the past thousand years, and is also the core competitiveness of the Ordos group.
The Erdos Group's thinking of "sustainable cashmere" is not only limited to resource protection, but also penetrates into every link of the whole industry chain. Only if the grasslands are evergreen, can the quality of raw materials of cashmere enterprises be guaranteed. Once there is a problem in the grasslands, cashmere enterprises suffer the most. If cashmere because The driving force of low price has been improved and hybridized, or to increase production blindly and become as thick as wool. Cashmere industry may be destroyed. "Chinese enterprises are ups and downs, but Ordos group has been developing steadily and steadily from the level of company development. It is also because the Ordos group has a core competitiveness, so we have been trying to maintain competitiveness and strive to protect cashmere resources well." Wang Zhen said.
The "hard core" foundation of "Cashmere king"
In recent years, the Ordos group has carried out experiments in the demonstration ranch as a pilot project, and jointly with relevant research institutes, and carried out the work of resources preservation, new breed cultivation, scientific breeding, efficient breeding, disease prevention and control, and pasture information construction. In conjunction with local governments, raw materials suppliers and professional cooperatives, the majority of cashmere goat farmers have been linked up and effective linkage mechanisms have been set up. In the major producing areas, we have established the Erdos Cashmere Group super fine cashmere goat promotion center, introduced cashmere fineness subsidy policy to the majority of cashmere goers, and used high-quality and high price leverage to drive, guide and encourage herd cashmere goat farming to develop in the direction of ultra-fine.
In order to better promote the construction of ultra-fine cashmere pasture, Ordos group has set up the "Erdos Cashmere Group super fine cashmere goat breeding base" and "Ordos Cashmere Group super fine cashmere demonstration pasture" in eruke banner, aiming to explore the breeding course of super fine cashmere goat and the construction template of fine cashmere pasture in the main producing areas of the country through scientific selection, scientific breeding and scientific breeding. In 2019, in Yijinhuoluo, subog Town, the "Erdos Cashmere Group super fine cashmere goat feeding demonstration base" was set up, and the "Erdos Cashmere Group super fine cashmere goat Extension Center" was set up in the ebask banner of eruke banner.
It is reported that since 2017 and the Inner Mongolia Yiwei White Cashmere Goat limited liability company to carry out pasture cooperation, the study and cultivation of ultra-fine high yield cashmere goats have been carried out. At present, the seed conservation has achieved initial results. The overall fineness of the Yiwei company has changed a little over the past, and 520 super fine populations have been bred separately. In the two years of 2018 and 2019, the Ordos Group invested 2 million 230 thousand yuan in the construction of the ranch. These funds are mainly used for pasture scientific research, pasture standardization, Pasture Construction sponsorship, herdsmen subsidy and so on.
"Road to Jane, understanding in heaven". Based on the continuous summary, continuous improvement and continuous improvement, the Ordos group will take the high quality and high price as the lever, take the acceptance standard as the starting point, rely on suppliers from all over the country, and gradually extend the pasture construction work to the whole country, and establish the strong quality raw material network of the Erdos Group in the main producing areas of the whole country.
Sustainable fashion "true, good, beautiful"
In this year's Shanghai fashion week, CCTV news channel "News Live Room" reported the efforts and practices of "ERDOS" in sustainable fashion. Wang Zhen said in an interview: " Since we start with design and make it more collocational, the life of it will be longer. At the same time, we will introduce the task of "overcoats and changing clothes". clothes Clothes transformed into children are actually coming together with our consumers to make our fashion environment more environmentally friendly and more sustainable.
Ordos group said in an official statement that the group, from production to design, from emotional value to sales, touches sustainable fashion in various links of the industrial chain. On the basis of ensuring grassland ecological environment protection, we should optimize the vertical supply chain, strengthen product tracking and forecasting, and control inventory more accurately, so as to reduce resource idle and waste.
In fact, the Erdos Group's thinking on cashmere is not only limited to natural resources, but also emphasizes the emotional value of cashmere. Earlier this year, "ERDOS" first introduced the "good SHN" series with recycled cashmere and yak hair as its main material. The brand explained that the good part was "sheep" and was representative of virtue from ancient times. The next part is "speech", which has the meaning of communication. The ancients believed that communication between people, like a sheep, is good and peaceful.
The cashmere products used in the series are recycled from the old cashmere products, and by hand sorting of the ingredients and color system, and then through the opening and long fineness inspection procedures, the yarn is finally spun into yarn to be used to weave the fabric and turn back to the clothes again. The brand also bought yak hair directly from herders in China's Qinghai Tibet region to promote sustainable economic development in Tibetan areas. The cashmere dyed cashmere used in the series does not add dyes, showing the natural color of cashmere, protecting the cashmere fiber as far as possible, and preserving the fine characteristics and good skin affinity of high-grade animal fibers. In addition, the fully molded sweaters in the series do not need stitching. They can knit different materials and tissues without wasting yarn, so as to achieve the goal of zero waste of raw materials.
The launch of the "good SHN" series reaffirms the warmth and kindness behind cashmere materials, the emotional meaning of interaction between man and nature, and guides consumers to become more conscious consumers and cherishes the emotional value behind objects. At the same time, the series also provides the basis for Chinese culture for the concept of "sustainable" fashion, and conveys the concept of sustainable fashion in a more familiar language to Chinese consumers.
According to the five members of the group's brand family, such as "1436", "ERDOS", "Ordos 1980", "BLUE ERDOS" and "Erdos KIDS", the group also embodies the concept of sustainable development in different forms according to their respective brand positioning. Wang Zhen said that the group's "good SHN" series launched for China's emerging consumer groups pursuing quality and fashion has become the leading brand of the concept of sustainable development.
As the leader of the industry, Ordos group is consciously shouldering the social responsibility of protecting "green hills and green hills" and carrying out sustainable development in the end. In 2017, Ordos Group officially established the development strategy of group headquarters as a sustainable development plan and formulated corresponding action plans. In 2019, ERDOS WAY was released from three dimensions, namely, supply chain, brand and staff. The cashmere industry chain was built from herdsman to consumer, from manufacturing to brand retail. And through the brand family 5 brands, more than 1300 stores, and China's vast number of consumers to establish a lasting, high-frequency link, the dissemination of cashmere culture, the transmission of sustainable fashion concept, leading the industry healthy and sustainable development.