Weifeng Machinery: Innovation Is Lasting.

In the four quarter of Weifeng machinery, there are a number of very important orders. Cao Hankun, deputy general manager of the company In other words, the orders were not easy to come by, and its "not easy" was not only because the order equipment had been rigorously tested by customers for several months, but also because this order was made by Wei Feng machinery after being PK with a well-known overseas company.

"At present, 9 WF-50C precision winding machines have been sent to Lu Tai, and these orders are still in production and delivery." Cao Hankun pointed to several devices that were being assembled. "This product is the heavy product launched by Weifeng machinery in 2019, and has incorporated many innovative technologies. In this unit time, this device can increase the capacity of the device by 30% compared with the conventional equipment, and greatly reduce the demand for vulnerable parts in the later stage. For the customers, it means the reduction of the use cost and the production efficiency and the effective improvement of the product quality." Cao Hankun is confident of this device.

During the conversation, the reporter observed Cao Hankun's confidence not only because of the new equipment, but also the recognition and practice of Weifeng machinery for innovation.

In 2019, industry enterprises generally felt the bad market environment, and there were not many enterprises that could produce at full capacity. "This year, the sales revenue of Weifeng machinery has also been reduced year by year." Cao Hankun said frankly, "however, it is not pessimistic, because our new product contribution rate this year has shown an unprecedented level. Take the new precision turnover machine of Weifeng machinery, sales in the first three quarters of 2019 have increased by 30% compared with its 2018 full year sales, and this is not the only highlight of our new products. Cao Hankun said.

The harsh market environment is inevitable. For an enterprise, the key is whether it has the ability to find out the export. Obviously, Weifeng machinery has found this "export", they believe in the value of innovation, and feel the energy of innovation in their own way, so they not only get new products, but also more and more excellent customers.

As the sales leader of Weifeng machinery, Cao Hankun has been exploring more effective ways to expand the market. He has won many customers and has served numerous enterprises over the years. But if he feels the most profound, it is a transformation from an overseas customer from a friend to a partner.

"I have known this foreign enterprise for many years, and I did not enter the Weifeng customer group in one fell swoop. It was not that they did not have any need, because they were buying European equipment one after another, until we came out of a new product, and he was moved." Cao Hankun said with no regrets that cooperation between supply and demand requires careful service and emotional communication. But for any customer, the most attractive product is always the product that can bring them higher returns. "This is also the reason why Weifeng machinery attaches importance to innovation. I believe that innovation is the only way for enterprises to win dividends from this era."

Under such a way of thinking, Weifeng machinery will pay more attention to product technology innovation, from single machine intelligent to personalized product production, and focus on customer needs to find innovative direction. At present, the product category of Weifeng machinery has been accumulated very much: covering yarn machine, air bag machine, precision rewinder, precision winding machine, ladle and empty bag all-in-one, and each type of equipment will have a series of products. "Over the past few years, I have made more and more remark on customer orders, from the new minimally invasive equipment to the birth of new models, including automatic precision winding machine, ladle and empty bag integrated machine, and many new products of Weifeng machinery are rooted in the needs of customers." Cao Hankun said that it is the demand of diversification and differentiation that drives the technology development of Weifeng.

Speaking of customer needs, Cao Hankun said: "before, talking with customers about orders is almost the only price theory, but now more customers will put quality in the first place, and care about the performance and long-term use value of the device itself. Such rational decisions are good for businesses and industries. Cao Hankun rejoiced in the change of customers, which made the innovation of enterprises more dependent.

At present, the customer group of Weifeng machinery has been growing larger and larger. It has spread all over the world and many textile areas: India, Vietnam, Indonesia, Brazil, Turkey, Pakistan, Bangladesh, Argentina, and Italy, Portugal, etc., and has established good cooperative relations with many world-class textile enterprises. In the exploration of global market, Weifeng machinery saw the necessity of an enterprise's core competitiveness.

"Nowadays, every enterprise is talking about innovation. They are looking for their irreplaceable nature. This is the key to win in the market competition. Weifeng machinery is also building its core competitiveness. Cao Hankun said that the core competitiveness is based on product technology.

As we can see, China's textile machinery industry has a very good innovation environment. On the one hand, it relies on the unparalleled Chinese textile industry, and it can tap the direction of innovation in the huge application market; on the other hand, it can integrate more technical resources on the rapidly upgraded Chinese manufacturing technology platform to enhance the textile machinery technology level. The innovation mode of Weifeng machinery is open. After locking the direction of innovation, it will dock with the corresponding advantageous resources and improve its own technology on the mature technology platform. For example, in automation, we have entered into strategic cooperation with relevant enterprises such as Ho Lee, Hsin Chuan and other related enterprises to promote technological upgrading of enterprises. In addition, relying on the manufacturing strength of the enterprise itself, from material research to processing technology innovation, has created many unique advantages for the enterprise equipment. For example, in order to realize the ultra light feeding quality of light rollers, it is difficult for us to deform. We have done a lot of research in the processing technology. In order to improve the wear resistance of friction rollers, we have explored deeply in the spraying process. In order to simplify the innovation of equipment control mechanisms, the structural aspects and the research and application of new materials, these micro research and innovation have increased the advantages of Weifeng machinery. Cao Hankun said.

There is no limit to innovation. Cao Hankun believes that enterprises can only create sustainable development with innovation as the driving force. Only by relying on innovation can they have the opportunity to seize the opportunities of the times and layout the market of "one belt and one road" to face global competition.