Born in 1990, JACK & JONES is one of the leading brands of Danish BESTSELLER group (fashion fashion). Following the opening of the first boutiques in Trondheim, Norway in 1991, JACK & JONES gradually raised the trend of European style men's wear around the world. In 1996, BESTSELLER group (fashion fashion) entered China. In March 2000, the JACK & JONES brand officially entered China.

 
BESTSELLER group (fashion fashion) Denmark headquarters

 
JACK & JONES is a melting pot of regionalized urban style and international inspiration. It is committed to interpreting fashion, reforming the trend, and pursuing the brand concept of "let the fashion of fine workmanship" become the individual expression of the wearer. JACK & JONES presents the contemporary trend with high-quality fabrics, and has multiple series and rich single products, including the main line series and the JACK & JONES NEXT joint cross-border product line. The main line series is divided into SMART series, CASUAL series, CORE series, JEANS INTELLIGENCE series, I.P joint series, and accessories series. Beyond the main line, JACK & JONES NEXT joint cross-border product line is committed to drawing inspiration from fashion, culture, art and other fields, and reinventing fashion expression through joint cross-border and product creativity to lead the vanguard trend.
The SMART series is a seamless fusion of high quality, handcraft and selected fabrics. It has both the elegant and fashionable style of the formal dress, the modern interpretation of elegance and classicism, and the classic continuity of the new modern world. Everything is only for the success of a successful business life.
The CASUAL series will break the fashion and street style style, break the boundaries between formal dress and leisure, have diversified design concepts and keen insight into the trend, integrate the Scandinavian style and the Asian trend culture, release the youthful vitality, and achieve a relaxed and confident trend.
The CORE series ensures the balance between fashion and functionality through ingenious combination of clean lines, simple profiles and technology fabrics, beyond movement attributes and a more futuristic attitude. This series has become the example of the city's cool feeling movement.
JEANS INTELLIGENCE is a pioneer in the field of jeans. The series is constantly innovating in style and fabric development. It interprets the highest quality cowboy culture through professional tailoring, high-quality fabrics and fine water washing technology. The JEANS INTELLIGENCE series meets the endless pursuit and imagination of men towards tannin. JACK & JONES, on the basis of this series, has launched the Italy senior cowboy series, selected Italy exquisite workmanship fabrics, and worked with CANDIANI top denim supplier in Italy to bring the pure dress experience to the customers. CANDIANI Italy top denim fabric supplier was founded in 1938. Its headquarters is located in the TICINO nature reserve around Milan, Italy. It focuses on the research and development of denim fabrics and environmental protection production. It continuously promotes environmental protection and technology in the brand heritage, and gives tannin fabrics an advanced quality.

The JACK & JONES I.P joint series includes MARVEL official authorized JACK & JONES cooperation series, DISNEY official authorization JACK & JONES Donald Duck cooperation limited series, tribute to legendary street artist Jean-Michel Basquiat, and the art of licensing & amp; the limited official licensing product series of Europe and Europe.
Outside the main line series, JACK & JONES NEXT joint cross boundary product line has released two cooperation series, and at the same time, it is constantly upgrading in the process of exploration, never stopping, seeking the next great cooperation, the next pioneer design, the next popular trend. At present, JACK & JONES collaborate with the famous fashion designer ASTRID ANDERSEN to jointly launch the JACK & JONES joint series. JACK & JONES also works with MOSCHINO creative director, top designer and founder of pop culture JEREMY SCOTT, with a humorous and extreme creativity to re release the 90s trend classic logo "GOOD LUCK TROLLS fortune Troll". The Nordic gene based on JACK & JONES is re interpreted at the time of the birth of fortune Troll 60th anniversary. It pays tribute to the golden age of culture, and shows the true character of the male character with the personality attitude of "DARE TO BE TROLLS dare demon dare".
 

 
JACK & JONES and ASTRID ANDERSEN joint series

 
JACK & JONES and JEREMY SCOTT joint series

 
As of 2019, JACK & JONES has stores in over more than 20 countries and regions, and has opened more than 2100 stores in China. JACK & JONES New Nordic stores have been upgraded to create 6 stores. With a very cold, simple and elegant Nordic style as the keynote, it combines the hard, modern and modern urban texture. The shop is decorated with simple and rich Nordic furniture, with natural wood space design, creating a relaxed and free shopping atmosphere. Face recognition, magic mirror fitting and other AI interactive systems will seamlessly link fashion with young lifestyles, breaking the single shopping mode. More humanized fitting area and private custom area will bring more comfortable and personalized consumption experience to customers. As an important part of JACK & JONES products, the cowboy series has exclusive display area in the New Nordic air door shop. The exclusive cowboy stereoscopic display area shows the fine tailoring of JACK & JONES tannin products, high quality fabrics and natural washes.
 
Following the exclusive design concept of "one city, one store", JACK & JONES further builds the ULTRA fashion shop. Based on the fashionable Nordic style, it creates a modern urban sense of the trend. Through the start of the tide crossover joint name, the unique elements of the city's humanities, the ingenious and customized workshops, create a social gathering place for the city's Chaozhou people, and become the only city concept store in the world to inject fresh vitality into the city.

 
The Danish BESTSELLER group, which belongs to JACK & JONES, is not only focused on leading the fashion trend, but also concerned about the local public welfare undertakings. The silk foundation and the office of the poverty alleviation and development leading group of the State Council have been working together to reduce children's poverty and support the comprehensive development of the rural areas in poor areas of China. At the end of 2012, China agreed to carry out a dialogue on the possibility and implementation of the pilot project for poverty alleviation in Hubei. The bestseller foundation has successfully launched the whole village development project with the Chinese Ministry of foreign affairs in Yunnan Province, and is currently cooperating with Gansu on the whole village development project. In November 28, 2013, the Chinese silk fabric foundation and the China fashion group company launched a project called "poverty alleviation and comprehensive development pilot projects in poor areas of China". The project was carried out in 80 villages of Hubei province from January 2014 to December 2016, involving government departments from the village level to the provincial level, and was coordinated by the foreign funded project management center under the office of the poverty alleviation and development leading group of the State Council.

about JACK & JONES

Born in 1990, JACK & JONES (JACK&JONES) is one of the leading brands of Danish BESTSELLER group. JACK & JONES (JACK&JONES) is committed to interpreting fashion and innovation, pursuing the brand concept of "let the fashion of fine workmanship" become the individual expression of the wearer, presenting the contemporary trend with high-quality fabrics, and having multiple series and rich single products. Following the opening of the first boutiques in Trondheim, Norway in 1991, JACK & JONES (JACK&JONES) has gradually raised the trend of European style men's wear around the world. In March 2000, JACK & JONES (JACK&JONES) officially entered China and now has more than 2100 shops in mainland China.

about BESTSELLER

BESTSELLER group (fashion fashion) was founded in Denmark in 1975. Its founder is Merete Bech Povlsen and Troels Holch Povlsen. In 1996, BESTSELLER group (fashion fashion) entered China. By the end of 2019, BESTSELLER group (fashion fashion) has more than 2700 chain stores in 38 markets around the world. Its products have been sold in more than 15000 department stores and brand collection shops, including more than 7000 stores in more than 500 cities in China, and become one of the leading fashion retailers in China.