Huarun Wanjia "Changed" New Brand Mart Will Open 100 In The Next Three Years.

Accompanied by a batch of shop closes at the beginning of the year, Huarun Wanjia (the demand area: 8000-15000 square meters, has entered 78 shopping centers, plans to open 20 this year) most of the time is thinking about how to improve the efficiency of single store. By the end of 2019, the answer seemed to have been announced. Recently, Huarun has opened a new brand store "Wanjia MART" in Shenzhen, Suzhou, Shenyang and other places. Compared with previous hypermarkets, Wanjia MART brand has a stronger sense of vision, and its store is more concise and shopping is more intelligent.

In November 23rd, Hua Runwan's brand MART Baoan Center store was newly unveiled. The Baoan Center store is located at the intersection of Luotian road and Bao Yuan Road, Baoan District, Shenzhen. It is the first floor of the West Bank Garden, with an area of nearly 16000. This is the second Huarun innovation store opened in Shenzhen. Previously, Wanjia opened a first store in Shenzhen, Longhua, which is also called the Mei Long store. It was also upgraded by Huarun Wanjia hypermarket.

Compared to the "Hongxing six" red background of Huarun Wanxia LOGO, the new brand "Wanjia MART" is more concise and bright green ink as the LOGO background, to show its green and fresh brand positioning.

It is reported that compared to the traditional Huarun million stores, Wanjia MART supermarket area has been compressed, selected 13 core categories, operating nearly 15000 SKU, optimize the commodity structure, highlight the quality of life. On the other hand, the combination of supermarkets and services is mainly composed of catering, fashion health, school-age culture education and life support.

Take Wanjia MART Baoan central store as an example. The business area of the whole store is nearly 16000. The area of the supermarket before the transformation is 6200. Now it has been reduced to 4300. SKU has been reduced from 20 thousand to nearly 15000 now. The flat efficiency has been improved, and the area of the shop has been enlarged, which has enriched the service category and increased the rental income.

At the same time, in the store furnishings, wood color is the main color, warm color with black gray tone, the overall style is very simple, a large number of arcs, island cabinets, high and low design and combination, so that the entire store scene feeling and life sense. In terms of commodities, it is presented in the form of fairs to meet the needs of daily life and consumption of daily life of families in the range of 3 km. Take three meals a day as the main point, around the family life, with table, market, supermarket products.

At the same time, in terms of store environment, Wanjia MART highlights the scene, re establishes category combinations, and expands the area of fresh and fast food products. And create an open shopping environment, such as the theme design of the major commodities, the guide card design is clearer and clearer, the cash register near the fresh area and so on, provides consumers with a "fast forward and quick out" situational convenience experience.

On the other hand, offline theme scene display is built to improve the traditional land pile display mode, combine online theme marketing, enhance shopping atmosphere and increase customer communication. At the same time, we should pay attention to building membership value, pushing member prices, optimizing sales promotion, focusing on monthly member days, developing membership consumption habits, and attracting more consumers to become members.

More intelligent "Wanjia MART"

It is reported that, as a brand new format brand of Huarun Wanjia, Wanjia MART is also the main battlefield for Huarun to explore wisdom retail.

Stores have added a large number of digital tools, such as mobile payment, scan code purchase, self-help weighing, self-service ordering, and so on. Take Shenzhen Baoan central store as an example, the store is also on line with "Huarun 10000 APP" online, placing it online, and delivering it home within one hour. The platform is an online service platform developed by Huarun. It is responsible for upgrading the quality of service, integrating online and offline, distributing the whole channel and landing new business in the strategic planning of Huarun + + Internet.

According to Huarun, MART will open 15 stores in 2019, covering 10 cities including Shenzhen, Guangzhou, Shanghai, Hangzhou, Shenyang, Nanchang, Chongqing, Tianjin, Suzhou, Xi'an and so on. It is estimated that in the next three years, Wanjia MART will be promoted to 100 stores nationwide.