Alibaba Xiaoyao To Help Semir Business Live Room, 600+ Global Media Witnessed Double 11
At 20 o'clock in November 10th, Alibaba Group Chairman and CEO xiaoxiaozi (Zhang Yong) walked into the Semir business live room, together with Semir's general manager of e-commerce, Shao Feichun, and online interaction with consumers, and jointly extracted lucky viewers to send golden red envelopes, for Semir electric 2019 double 11 strong help.
First, the broadcasting room is located in the merchant's war room.
Semir Electric's Semir, balbala, MiniBalabala and other brands are all SKA merchants of their respective categories. This time, Tmall was invited to set up a business operation room in Alibaba Xixi park.
This year, live broadcasting has become one of the shopping experiences that users like very much. As a representative of Chinese brands, Semir, Barbara and MiniBalabala are outstanding leaders in their own brands. Double 11 day, balbala official flagship live broadcast once dominated the peak mother and infant track, ranked TOP1.
This is the invitation to set up a business war room, Semir electric business is not only here to look at the data, communicate with Xiao two in a timely manner to make decisions quickly, and move the battlefield directly. The three major brands of Semir electric business are elaborately planning and highlighting the characteristics. With the theme of "the tide of domestic goods" as the theme, we integrate Semir's hot plum blossom cooperation series and the SMART YOUTH series of the fashion show Milan fashion week, the barbbara detonating the national tide of havoc Tiangong series, and salute 70th anniversary's "climbers" series, and MiniBalabala's Hot New Year celebrating series. In the business room to do live broadcast, so that consumers can feel at zero distance Ali 11 of the mellow atmosphere.
The atmosphere of the live broadcast reached a climax when the young children came to the scene to help them. Xiaoyao and his customers greeted Shao Feichun with the countdown of the general manager of Semir electric business. He drew large cash cash packets for the users of live broadcast, and sent surprise and welfare to the users. At the same time, I wish Semir electric business will double 11 sales in 2019.
Two, the general manager takes command, 600+ global media witness operations.
Just after 0 o'clock in November 11th, the host of Tmall double eleven global media center opened the door of the Semir business war room, and the general manager of Semir electric business Shao Feichun, who was there, interviewed the scene. 600+'s global media witnessed the double 11 operations.
As of 11:39 on November 11th, Semir electricity supplier double 11 channel performance breakthrough 2018 double 11 all day. 2019 Tmall double 11 Semir business channel performance 1 billion 380 million yuan, a record high.
Alibaba, as the world's leading e-commerce platform, is leading the development of China's electricity supplier industry. Over the past few years, Semir electric business has grown and expanded with ALI. Shao Feichun said: "this year is the National Day 70th anniversary, also known as the" national tide year ". Semir, Barbara, as the national brand of national products, we move the studio to the business war room, and also hope to use the platform of Ali to transfer more Chinese elements and Chinese brands to consumers all over the world.
Three, executives broadcast personally, sharing Carnival feast with consumers.
Live broadcast is more popular with consumers because the live experience is more convenient and efficient. It is more intuitive and interactive than the details page, picture text and short video. Double 11 is the largest marketing node of the year. In order to maximize the sincerity of the brand, Semir vice president Zhang Hongliang of the electricity supplier personally broadcast the product, explaining products for users, explaining interest points, and sending surprises to users.
The live broadcast of Semir's business has also attracted attention and coverage of CCTV finance in Ali's presence. Zhang Hongliang said: "with the advent of 5G, live broadcasting will be more ubiquitous, experience will be better, and many will not be realized." Barbara and Semir, as the head brand, should also try boldly at the new live experience that allows users to experience better things. "
"The initial intention of Semir electric business is to create a better life for our customers and employees. We hope that through continuous upgrading of products, content and services, we will continue to innovate and provide a more convenient experience for consumers in China and around the world. Shao Feichun, general manager of Semir electric business, said.
Source: Wenzhou Hotline
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