The First Day Of Jinshan Office Listing Rose 175%: Lei Jun Waited For 20 Years To Become "Fruition".

In November 18th, as Lei Jun and Ge Ke jointly hit the Shanghai Stock Exchange's listed Causeway, Jinshan office was officially listed on the KCB. At the beginning of the opening, the price of Jinshan office reached 140 yuan / share, which was over 205% higher than the issuing price of 45.86 yuan. As of the close of the day, Jinshan office's stock price closed at 126.35 yuan / share, or 175.51%, and its market value reached 58 billion 200 million yuan.

On the same day, Lei Jun, chairman of the Jinshan Group and chairman and CEO of Xiaomi group, was quite excited because Jinshan office was the third company listed as a real controller after Kingsoft and millet group, and was also the first company to be listed on A shares.

On the eve of the listing, Lei Jun sent a letter to everyone in Jinshan office. He said in his letter, "from 1988 Jinshan founded to today, WPS has been walking for 31 years. From 1999, Jinshan office is the main body of the business to prepare for the listing. Today, we have waited for 20 years. The history of WPS and Jinshan is an inspiring story that sticks to their dreams and finally wins. "

Ge Ke, chairman and chief executive officer of Jinshan office, is one of his adheres. He joined Kingsoft in 1999 and has been sticking to the company's chairman for 20 years.

He told the twenty-first Century economic news reporter: "the development of WPS has been ups and downs. It has been restricted by the copyright environment in China. It has encountered strong challenges from transnational giants. It has also encountered many difficult situations as a national software company in terms of capital, talents and many other dimensions. However, WPS has finally insisted on doing one thing, namely, making products well, adhering to programmers' culture and persisting in technology and career.

Three opportunities for WPS

Jinshan office products mainly include WPS Office office software and Kingsoft PowerWord. The history of WPS can be traced back to 31 years ago. In 1988, Qiu Baijun, 24, wrote 122 thousand lines of code in assembly language, which is also the WPS1.0 version.

From this point of view, WPS witnessed the change of the times in the subsequent long period of time. In the meantime, it was constantly iterating itself. As of March this year, Jinshan office's main products had more than 328 million monthly active users, of whom WPS accounted for 319 million of the monthly live users.

Ge Ke told the twenty-first Century economic news reporter that WPS has gone through three major opportunities in its development process. First, government procurement. Around 2004, the Chinese government began to attach importance to copyright protection under the influence of the international environment. WPS just caught up with the trend and returned to the mainstream market stage.

The second is free. In 2005, WPS made a permanent and free promise for personal editions. It is also with the help of the "free" strategy that WPS will pull users back. Behind this, Ge Ke said, because WPS realized the transformation from software to the Internet.

The third opportunity is to deploy the mobile Internet ahead of schedule. In 2010, under the strong support of Lei Jun, WPS began to invest in mobile R & D under the condition of insufficient funds and went online in 2011.

The early layout made WPS catch up with the dividends of early Android. Ge Ke told reporters that from 2011 to 2015, without putting in a promotion fee, the annual growth rate of WPS users was 300%.

At present, 187 million of the monthly live users of WPS products are from the WPS mobile terminals. Not only that, WPS Mobile has already covered over 220 countries and regions in the world, ranking the top in the office software application market of Google Play and China App Store in the world.

Force internationalization and enterprise services

The listing, Jinshan office fund raised about 4 billion 459 million yuan. Ge Ke said that these funds will mainly invest in WPS Office office software development and upgrading, office field artificial intelligence basic R & D center construction, office product Internet cloud service, office software internationalization four directions.

Among them, internationalization and enterprise services will be the two important strategic directions of Jinshan office in the future. Ge said, in terms of internationalization, Jinshan office will focus on the international market which is very similar to the Chinese market. At the same time, there will be corresponding product strategy for the "one belt and one way" country and the developed countries and regions such as the United States, the European Union and so on.

Speaking of overseas market expansion and competition, Ge Ke took India market as an example. "When we talk about overseas markets, we do not talk about global overseas markets, but India is India, which means that when we go out to sea, we need to take root in the local market rather than ourselves as foreigners."

Last year, India office was established in Jinshan office. Ge Ke said that the purpose of doing so is to make himself truly a India company. "In the past many years, the core advantage of Jinshan office in China's competition with multinational companies is the understanding of the Internet and users. Overseas, we will respect local cultural needs and understand local users in depth."

For the enterprise clothing market, Lei Jun told reporters that WPS currently has many customers of small and medium enterprises, but basically it is still a direction for SMEs to meet their personal needs and how to better meet the needs of enterprises.

In this direction, Ge Ke told reporters that Jinshan office will embrace cloud and AI. "In general, WPS has changed from tool to service, from service to collaboration, from collaboration to data and artificial intelligence".

A year ago, Ge Ke had already proposed that Jinshan office was accelerating its landing to the strategic layout of "cloud, multi screen, content and AI" as the core, and upgraded office from traditional product and function oriented to "all terminal + cloud services".

Ge Ke said that the unique way of Jinshan office is not to think out, but to do a little bit around the needs of users. From the Internet to the mobile Internet, from the 3G era to the 4G era, 5G and artificial intelligence have formed a unique commercial environment. In such an environment, Jinshan office will take this road to a more stable and longer term.