Hermes'S Sales Surge In The Three Quarter Thanks To The Chinese Market.

According to Agence France-Presse 24 reported, thanks to the steady development of the Chinese market, France luxury brand Hermes in the third quarter sales growth is obvious. In the 7 months, 8 and 9 months, Hermes sold a 18.2% increase in luxury brand sales of leather products and scarves as the main products, reaching 1 billion 700 million euros (1 euros, or 7.87 yuan), according to Hermes's report on Thursday. Excluding exchange rate and opening shop, the growth rate is still 15%.

Eric Duhalgut, chief financial officer of Hermes, said that the outstanding performance of the quarter was due to the two digit growth in all regions of the world. The Asian region, which accounts for half of its total sales, is growing at a rate of more than 20%. Duras Argot said, "although sales in Hongkong have been affected, some stores have to close, but the momentum in mainland China has not been affected."

Reported that in recent years, Hermes began to embrace e-commerce, attracting more and more young customers, and its online sites absorb new customers faster than offline stores. At present, the sales situation of Hermes is very optimistic in the second half of the year. Even in the French mainland, the performance of the "yellow vest" campaign has begun to rebound. In the face of a good environment, Hermes plans to expand production, especially for leather products, which account for half of its sales.

Not only is it a brand of Hermes, but this year the whole luxury industry looks like "money scene moving", even boosting the personal wealth of Bernard Arnaud, chairman of Louis Weedon group, to exceed 100 billion US dollars, which is more than Microsoft founder Bill Gate ranked second in the world. China is now one of the largest luxury goods markets in the world. In 2018, Chinese consumers spent a total of 770 billion yuan to buy luxury goods from the global 1/3, 9% of them consumed in the domestic market and 24% in overseas markets.

According to France's "Le Figaro" analysis, although Hongkong's luxury sales have suffered nightmare since September, local tourism revenue has dropped by 40%, but strong gains in the mainland and other parts of Asia have offset the negative impact.