Puma'S Global Sales Increased 17% In The Three Quarter, The Best Achievement In History.

Beijing time on October 24th, Puma made its three quarter financial report in fiscal 2019, during which global sales increased by 17% to 1 billion 478 million euros.

"The third quarter is Puma's best quarterly performance ever, whether it is revenue or pre tax profit. In particular, our favorable news is that shoe growth has increased by 17%, showing a strong new style. Nearly 10% growth in Europe, the Middle East and Africa proves that Europe's economic recovery is good, "said Puma CEO Bjorn Gulden.

Specifically, on the regional level, the Asia Pacific and the Americas region have increased by two digits, while the European, Middle East and Africa regions have maintained a higher digit growth rate. In terms of category, footwear, clothing and accessories grew by 16.9%, 18.7% and 13.4% respectively.

In terms of earnings data, gross profit margin rose to 49.7% in the three quarter, compared with 49.6% in the same period last year. Operating profit increased by 24.8%, and profits before interest tax depreciation and amortization increased from 10.5% last year to 11%. Net profit increased 29.7% to 105 million euros, and earnings per share also increased from 0.52 euros last year to 0.67 euros.

In addition, operating expenses increased by 18.1% to 578 million 500 thousand euros. The main reason for this increase is the increase in variable costs related to sales, including logistics costs and higher marketing and retail investment. Operating costs have risen only slightly.

Bjorn Gulden also pointed out that the fourth quarter will be the first quarter of US tariffs on China. "At least in the short term, if prices do not rise, this will bring pressure on our pre tax earnings."