The Four Giants Of Housing Prices Collectively "Go East"

Entering the October, the investment in Northeast China was very hot. Only Hengda signed a "strategic order" agreement with the Harbin municipal government and the Suihua municipal government, and reached a cooperation agreement with Changchun and Gongzhuling.

In addition, Biguiyuan agriculture will also build large-scale unmanned demonstration farm in Heilongjiang province. Wanda takes three plots to build Wanda Plaza in Shenyang.

Developers gathered to invest in the northeast, Biguiyuan, Vanke, Hengda, and Chong Chong four leading companies gathered, and Wanda, Huarun, Greenland also took action to vow to break the curse of "investing in Shanhaiguan".

Through various cooperation agreements, the developers' investment in Northeast China is different from that in the past. They no longer focus on the development of housing, but more on the diversification of business cooperation.

Property tycoons agree to "go east"

Before the latest cooperation intention in October, Hengda has already been invested in Shenyang, and plans to invest 120 billion in building three new energy vehicle bases.

"Investment in Shanhaiguan" was once a stereotype of the Northeast business in the past. Many problems such as history and system were once "locked" for investment in Northeast China.

Last September, after the Northeast China revitalization symposium was held, the "lock" was opened. Investment is coming, and the trend of "investment is passing through Shanhaiguan" is highlighted.

Before Hengda, Wanda had already taken the lead.

In May 15th, the Wanda Group announced that it would reinvest 80 billion yuan on the basis of the investment of 25 billion yuan, and carry out extensive and in-depth cooperation with Shenyang. In October 11th, Wanda would compete for three plots in Shenyang with a total of 1 billion 769 million yuan, all of which were sold at the bottom price, and it is planned to build Wanda Guang Chang in this area.

Wang Jianlin, chairman of Dalian Wanda Group, said that he is optimistic about the future development of Shenyang. "Shenyang's economy has rebounded from the bottom of the valley, showing a good momentum of development. The investment and business environment has also changed. Now the municipal government has vigorously inviting investment, providing service with great enthusiasm and great efficiency."

He disclosed that the strategic cooperation between the Shenyang municipal government and Wanda Group was only one month from negotiations to signing, and the two sides agreed to start construction in the three quarter of this year.

Recently, Biguiyuan agriculture has signed a memorandum of understanding with the Sanjiang administration of Heilongjiang province. The two sides will work together to build a large-scale demonstration farm on the two way river farm in Heilongjiang.

According to the preliminary cooperation plan, the scale of the large-scale unmanned farm will reach 1000 hectares. Among them, the Sanjiang authority is responsible for providing necessary support for land and infrastructure. The country garden agriculture is responsible for providing unmanned operation system solutions and unmanned agricultural machinery.

Among the developers who invest in the northeast, Vanke also ranks among them, and recently signed a strategic cooperation agreement with the Changchun municipal government.

Liu Xiao, senior vice president of Vanke Group, said at the 2019 Northeast Asia Economic Forum, "northeast has talent environment, and has the opportunity to bend over and overtake, which is actually a hot spot for investment."

Liu Xiao said that the new generation of information technology, the integration of new energy and industrial technology, the integration of emerging industries and traditional industries, is the opportunity to drive the revitalization of Northeast China. "Vanke is more like an eco platform enterprise, bringing all kinds of resources into the northeast and making multiplier effect."

There are also brand housing companies such as Rong Chong, greenbelt, Huarun and so on.

Yan Yuejin, research director of the think-tank center of Yi Ju Research Institute, said that the efforts to revitalize the Northeast are strengthening, to some extent, enabling the Northeast market to have more active investment vitality, and enterprises are willing to increase all kinds of investments. Large housing enterprises and other enterprises are very sensitive to policies and take the lead in additional investment.

Diversified business cooperation

The wave of developers investing in the northeast is not based on residential development, but also to increase cooperation in multiple business areas, such as Wen Lu real estate, modern agriculture, health care, financial services, urban construction, etc.

"This is related to some new demands under the industrial upgrading of the northeast." Yan Yuejin said that the housing market in Northeast China is not strong enough, and it has digested almost a few years ago. In addition, the development of local enterprises is enough. If the funds of foreign enterprises are stronger, they can better do some cultural tourism, business and other complex projects.

Financial innovation is a typical case of cultural tourism investment in Northeast China.

Ice and snow resources are the unique advantages of Heilongjiang. Heilongjiang is also the first province in the country to develop and utilize ice and snow resources and develop ice and snow industries. Harbin, who is keen on creating ice and snow projects, will not miss the "icy city".

In September 20th, the Harbin municipal government signed a cooperation agreement with Harbin on the four seasons ice and snow project in the Harbin ice and snow world. The two sides also signed a cooperation agreement on the project of Changling Lake International Conference Center resort.

Previously, Rong Chong has worked with Harbin Xiangfang district. In order to invest in Xiangfang's urban renewal, cultural tourism and industrial upgrading, financial innovation is to create a cultural and Arts Exchange Center, a modern agricultural industrial park and a comprehensive urban complex. Harbin has become an "experimental field" for the development of cultural tourism industry.

The Greenland Group is co operating with the Shenyang municipal government to participate in the reform of state owned enterprises. The joint venture Shenyang Urban Construction Group Co., Ltd. was unveiled in August 15th.

Industrial and commercial information shows that Shenyang Urban Construction Group Co., Ltd. is jointly organized by Tianjin construction company of Greenland and Shenyang Shengjing Real Estate Management Group Co., Ltd., a state-owned platform company in Shenyang. Tianjin construction industry shares 70% and Shenyang state assets account for 30%.

According to introducing, this is the first mixed ownership large city construction group formed in Shenyang area.

Meanwhile, in the next five years, the Greenland Group will invest 30 billion yuan in Shenyang, and cooperate in the five key areas, namely, the establishment of the urban construction group, the participation in the reform of mixed ownership of municipal state-owned enterprises, the promotion of urban infrastructure construction, the promotion of urban financial services innovation, and the development of the urban consumer market.

In addition, Huarun also reached strategic cooperation with the government of Liaoning in July. The cooperation between Huarun and Liaoning will involve large consumption, big health, urban construction and operation, energy services, high technology and finance.

Earlier, developers in Northeast investment housing "wall", today's diversified business is not only the focus of transformation of Housing enterprises, but also the key to the transformation of northeast old industrial base.

For example, in the field of new energy vehicles, modern agriculture, intelligent technology and other fields, the diversification of Housing enterprises and the revitalization of northeast industries have been superimposed.

Yan Yuejin said that investment is now contending in Shanhaiguan. Objectively speaking, the investment value of such a region is reflected. There will still be better investment opportunities in the future. After entering the relevant Housing enterprises, it will play a positive role in the development of regional markets and the improvement of quality.