Yi Pin Fresh Main Community Fighting Group Can Pick Up Goods At 589 Points In 5 Cities.

In September 11th, the media found that the community fresh brand products were quietly launched on a community assembly small program --- Yi Pin Huo, which was found by small programs. Its self presentation has reached 589 in 5 cities. The number of different cities is 332 in Chongqing, 92 in Chengdu, 69 in Fuzhou, 54 in Nanjing and 42 in Wuhan.

From the point of view of the small program, we can see from the point of view of the friendship products, including the fresh stores of friendship products, including the community convenience stores, fresh specialty stores, rookie post stations, mother post stations and other community promotion teams often adopt the self promotion points, for example, the location of Chongqing city is located in the "Yi Pin Sheng Xin Kang Pu Shan shop" and also the "friendship shop" Huahui road 24 (Mei Yi Jia Kong Kong paradise store).

The purchase process opens a small program on the basis of the self introduction point, which can be purchased by a group of three persons or groups, and it can also be purchased separately (without showing the group buying) - ordering the order of the page - usually second days' arrival - the user himself.

In obtaining the 2 billion yuan B round of financing from Tencent, Yi Ping Guan Xuan will make use of Tencent's advantages in technology, online operation and digitalization to develop rapidly. In June, Jiang Jianfei, the founder of friendship product, said in an interview with the media that the new version of the small program that will serve all cities in the country will soon be released.

Yi pin used to make a small shopping mall in Hefei, but the users in different cities, online and offline did not get through to the Hefei. This small program can only serve a city in Hefei. Now we have opened up the online and offline members. Jiang Jianfei said.

It is the "meaning" to add community business to fresh community stores. As early as the end of last year, fresh legend and money aunt were admitted into the arena. In 2019, the number of stores was expanded to 1000, and there were more than 530 standard stores (300-600 square meters) and small shops (Hefei). CEO Shen Bin's view may represent the views of most people: the introduction of friendship products is indeed expected.

Public information shows that in 2013, the products were already opened in more than 13 cities in Beijing, Shanghai, Hefei, Chongqing, Chengdu, Guiyang, Xi'an, Nanchang, Changsha, Nanjing, Nanjing, Nanjing, and so on. Various signs indicate that after the capital has been taken over, the speed of opening up shop is accelerating.

There are two key words to understand the fresh mode of friendship: vertical supply chain and partnership system.

Vertical supply chain: in order to make a price competitive "community fresh discount shop", the company uses fresh wholesale and retail integration mode to purchase directly from the origin terminal, predict the contracted capacity according to the sales, and then classify the goods in the place of origin, so that a sub commodity can supply fresh stores and other commodities can be distributed to the external channels through its wholesale business sector.

Partner system: what is currently being done is to integrate supply chain and intermediation through partnership system, so as to achieve low price. It also establishes a training system through the partnership system at the shop side, decentralizing and releasing the enthusiasm of the store employees, trying to make an analogy of the operation level of the self-employed and individual fresh food stores in the market, so as to better tap the localized demand and go deep into the community.