Lining Doubling The Number Of Flagship Stores Before The Olympic Games

Although it has no chance to become the official sponsor of the 2008 Beijing Olympic Games, the Olympic marketing of mainland sports brand Lining is still expected to achieve some results.

Yesterday, Lining, executive director and chief financial officer of 02331.HK, said that with the help of the Beijing Olympic Games, the turnover of the company will increase by 6% this year.

Lining's long-term goal is to become one of the five major sports brands in the world in ten years, and to narrow the distance from Nike and Adidas.

In addition, Lining plans to add 6 flagship stores before the Olympic Games, together with 6 flagship stores that are currently in operation, and the flagship store of Lining sports clothing will increase to 12 by the end of the year.

Chen Weicheng also said that because of the implementation of the central purchasing center system this year, Lining could save 30 million to 40 million yuan in cost and keep the gross margin of the whole year at the level of 47% to 48%.