No Shop? You Will Be Half Successful In These Steps.

Prepare 1 before the opening of the underwear store, choose the brand.

Choosing what kind of location to open a shop depends on your own investment ability. The better the location, the better the business will be, but the risk of investment is also greater. Under normal circumstances, we should choose the pedestrian street with local clothing sales atmosphere. The location must not be too remote, and the selected location must be the place where target consumers often haunt.

What brand to choose depends on the local economic level, and manufacturers behind the brand must have certain strength and long-term market determination. And the quality of the brand must be excellent.

The mature mid and high grade underwear brand usually takes the shopping mall as the main sales channel. In order to guarantee the operation of the shopping mall, the discount to the franchised stores is usually high and the profit margins are relatively thin. Generally, the medium and low grade brands are more suitable for the sale of exclusive stores. The prices are moderate and the profit margins are relatively large.

Preparation before opening the underwear store 2, the choice of style

After a good brand is established, the right style must be chosen. To see the best selling style, you need to touch the market. If you don't know the trend, it's dangerous. Modern people pay more and more attention to the quality of life. Underwear is also one of the most carefully selected items. Besides, the comfort of products is very important. The combination of products is a very profound knowledge. We must have different series of products to fully meet people's underwear needs. And people in different parts of the country have different tastes. Underwear is also needed. "According to local conditions", the winter color should be deep, and the summer color should be shallow. The product version is another art, and the best selling styles and colors can be displayed in the main location while giving people a sense of tidiness. If you are going to the middle and high end market, you need to talk about taste.

Preparation before opening the underwear store 3. Choose a salesperson.

Underwear is very special because of its privacy. Good waiters are related to turnover. Experienced waitresses can see their customers' glasses and give their customers proper advice.

The age of the waiter is best. Between 28 and 40 years old, young girls recommend underwear to people who feel less authoritative. In addition, the store should also provide trial service, as a close fitting garment, even if the size is the same, there will be differences, but the difference is even greater in appearance and function. So the waiter has to persuade the customer to try it on. Girls who buy underwear for the first time tend to be shy. The attendants need to dispel their nervousness and give the correct explanation before they can leave the best impression on their customers.

Preparation before opening the underwear store 4, choose publicity points.

Usually, targeted advertising can bring direct benefits. A small underwear store can not, of course, have lots of media advertisements to invest in, but it can spend a lot of money to do practical things, for example, in the main street. Some sales promotions notice banner, a light box at the door of the shop, or some small bills, coupons and so on in the concentration area. You can also plan to make a window show, and invite one or two models to show live people.

Certain promotions are essential. Attractive promotional gifts can deepen your feelings with customers and narrow the distance. At the same time, it is also a good excuse for you to maintain stable prices without discount. Good promotional products are a mobile advertisement.

Above is the introduction of the four lingerie stores, which are ready for the underwear store to win the market. These four choices can make the underwear store entrepreneurs fully prepared, thus making it easier to succeed in business.