Drops Of Access, Such As Kei Travel, "Embracing" Has Become An Industry Trend.

According to August 20th, following the visit of elong's travel platform "second taxi ride", Didi travel has recently been connected with the investment platform set up by GAC and Tencent. It is reported that the service is still in trial operation stage. By the end of this month, users in Guangzhou will be able to call the dripping platform and vehicles like Qi Qi simultaneously.

Drops of this hand, such as Qi, travel has been harbingers. It is understood that the dripping trip in July this year officially launched the online car open platform, open to the third party travel service providers. At that time, it was reported that the drop has been with Guangzhou automobile, Dongfeng, FAW and a number of car companies to reach an agreement, including "such as Kei trip", "Dongfeng trip", FAW's network services such as the three party service providers will also access the platform.

In addition, in 2018, didi and the 31 auto industry partners including FAW jointly established the Hong Kong Alliance, announcing that they will build a platform for vehicle operators and jointly build a service platform for future customers and owners. Therefore, the open network platform and hand in hand like Qi travel, in fact, represents the further landing of the alliance.

According to the media, in the aggregation mode, the platform provides the flow entry for the third party travel service, and the third party travel service providers provide transport capacity for the platform. The platform extracts Commission according to the specific operation of the third party travel service providers.

For drops, the adoption of the aggregation mode does have some advantages. At present, the regulation of the local car market is becoming more stringent. Whether it is for vehicles or drivers, the threshold has been raised. The vehicles and drivers who are not compliant have been turned away, which has led to insufficient capacity in some cities. Access to the third party travel service providers will help them make full use of more transport capacity, better achieve traffic aggregation, and provide more help for the platform to achieve profitability.

But I have to mention that drops are facing many opponents on the "converged" track. According to media understanding, as early as 2017, the High German map launched the polymerization mode; in 2018, harrow's trip was gradually connected to the car and tickie carpool car. In April of this year, the US group announced that the mode of convergence in Shanghai and Nanjing will be online, and access to the first bus, Cao Cao travel, Shenzhou special car, to provide users with taxis, economy, comfort, business, luxury and other types of services.

Among them, the US group's taxi expansion is particularly fast. It is reported that the platform continued to pilot in May of this year in cities such as Nanjing and Shanghai, and promoted the business city to 17. After a month, the platform announced that it had been stationed in 10 cities such as Beijing and Dalian. Up to now, the United States has reached 27 cities in the pilot group of taxi aggregation mode. It is worth mentioning that the US group also provides users with the function of calling the food page. The user can directly click the taxi button to call a variety of models on the App page of any catering business in the US group.

It is easy to see that the US and Gao de are a main takeaway service, a main map navigation service, and the main businesses are non network related vehicles. After accessing the third party platform, they only need to provide traffic and do not need to bring cars into the field.

From the point of view of trickle down, facing the new layout of competitors, dripping as a leading enterprise can not be indifferent. As a result, the third party platforms, access and travel are in fact expected by many. However, as the latter, they want to occupy more market advantages or think more about how to create differentiated competitive advantages.