2018 U.S. Bond Performance Analysis: Revenue For Five Years, The Highest Net Profit Increased 113.24%

China intelligence network news: April 8th, the United States and apparel released 2018 annual earnings report. According to the financial report, the company's operating income was 7 billion 677 million yuan during the reporting period, an increase of 18.62% over the same period last year, and its operating performance turned into a profit. The net profit attributable to shareholders of listed companies was 40 million 361 thousand and 600 yuan, up 113.24% over the same period last year. The realization of earnings per share was 0.02 yuan / share, representing a 116.67% increase over the same period last year. Among them, direct sales increased by 7% compared to the same period, and sales increased by 33% over the same period.

From the clothing category income, in 2018, MB men's wear revenue reached 4 billion 212 million yuan, accounting for 55.28% of revenue; women's clothing sales revenue was 2 billion 802 million yuan in 2018, accounting for 36.78%; other categories of products accounted for 7.94%.

Data sources: corporate earnings, China Business Research Institute

It is understood that It adopts the business mode of product independent design, production outsourcing, direct sales and affiliate sales, and owns five brands: Metersbonwe, ME&CITY, Moomoo, ME&CITY KIDS and CH'IN Qi. According to public information, in May 2018, there were 1022 offline stores and 2769 franchised stores under the United States banner, which combined 3801 stores. There were three main reasons for the growth of US bond performance in 2018.

1, continue to enhance the five major brand products, competitiveness upgrading.

During the reporting period, we continue to deepen the transformation and upgrading of brands and products, making the multicultural brand style widely accepted by more consumers and creating diversified fashion products in the spirit of craftsmen. Further improve the company's own ability, grasp the current trend of fashion, and provide the highest quality and cost effective fashion quality product experience for all brand target consumers, so as to enhance brand recognition and loyalty. With the improvement of competitiveness of brand products, the sales revenue of comparable outlets increased by about 7% over the reporting period. In 2018, Metersbonwe brand revenue continued to improve, and sales revenue increased by 13% year-on-year. ME&CITY brand continued to maintain rapid growth in store area and sales scale. Sales revenue increased by 48% in 2018 compared with the same period last year; Moomoo and ME&CITYKIDS two children's clothing brands achieved 24% year-on-year sales growth year-on-year.

2, the channel upgrading strategy is effective and the store channel structure is more optimized.

Mbon insists on the channel strategy of shopping center + traditional business circle to develop in parallel, and continues to deepen the comprehensive strategic cooperation with the famous shopping centers of the country, to expand the development opportunities of large business opportunities and multi-level market by consuming, integrate social resources, and join together to create and win win development. Based on the benchmarking shops built on the first and second tier markets, the three or four line market will join the cooperative development as the goal and promote the diversification of the channel structure. During the reporting period, the sales revenue increased by 33% over the same period.

3, comprehensively deepen the upgrading of retail capabilities, and actively promote the standardization of capacity building.

During the reporting period, we are committed to promoting retail standardization. From the two dimensions of standardization of brand attitude and standardization of best profit mode, we can efficiently and quickly replicate direct and franchising channels, so that the scale and efficiency of business can be improved simultaneously.