India Leisure Clothing Market Develops Faster And Faster.

In the past 10 years, the leisure wear market in India has been growing steadily. Casual wear products include various categories and vertical fashion categories, and even the main styles of casual wear are numerous.

The basic section now includes some fashionable details, such as a shoulder shirt, slim pants, washed jeans, a slim shirt, seven pants and so on. With the increasing subdivision of clothing, the choice of consumers has increased. Outdoors casual wear, sportswear, smart casual wear, western style casual wear and so on, these clothes not only enable consumers to buy products, but also enable them to accept a new identity.

Around 2010, with the increasing exposure and awareness of young consumers, the fashion trend of fashion casual wear began to heat up.

According to the Livemint.com website in 2011, the clothing market in India is estimated at 19 billion rupees, with an annual average growth rate of more than 9%. In recent years, changes in consumer demand have led to an exponential growth in the apparel industry. Technopak research points out that the value of India's fashion retail market is 361 trillion and 160 billion rupees ($54 billion), and the composite growth rate in the next 10 years is expected to reach 8.1%. By 2028, it will reach 788 trillion and 520 billion rupees (118 billion US dollars). According to the 2018 fashion photo business report, men's clothing market share in India is 41.7%, followed by women's clothing (37.5%) and children's wear (20.8%).

The growth of India's clothing industry owes to the rapid growth of the middle class, the change in consumer choice and the increase in disposable income. The prosperity of the rural market is another important factor in this expansion narrative. This growth has made India a key market for the global fashion industry. In order to cater to the growing demand of consumers, clothing companies must be flexible and constantly improve their productivity.

　　 Important categories of casual wear

Shirt: an article in IMAGES Business of Fashion pointed out that in 2017, the domestic market of shirts in India was valued at 39 billion 659 million rupees. By 2027, the annual compound growth rate of India's shirts market will reach 6%, reaching 69 billion 361 million rupees. Shirts account for 12% of India's clothing market. This increase is driven by the choice of shirt categories. Shirts are a popular commodity in the fashion industry. This category has surpassed the formal dress limit. Casual and semi casual shirts have many styles, styles, designs and prints. Shirts are essential for men and women's wardrobe.

T shirt: it is estimated that the size of the India T-shirt market will reach 23 billion 211 million rupees, which is expected to grow at a CAGR of 10% in the next 10 years, reaching 61 billion 954 million rupees by 2027. The essence of this fashion has evolved from the foundation into a tool for personal expression. The slogan T-shirt reflects an attitude, a fashion declaration, and prints and stripes with a semi formal style of a sports jacket. T-shirts are not obsolete, and are popular for easy maintenance, comfort and low price. According to a March 2018 Credence study, India will become the fastest growing sales of T-shirts in the Asia Pacific region in the next 5 years.

Cowboys: according to experts, the annual growth rate of India cowboy goods is 15% in the past five years. By 2023, the total value of cowboy commodities is expected to reach 546 billion rupees. Cowboy clothing is one of the fastest growing categories in the world.

Nowadays, the cowboy series can see a series of different styles of self cultivation, retro, lax and water washing in the store. All India local and global brands, such as Pantaloons, H&M, UCB and so on, have expanded the supply of denim to meet the diverse needs of their consumers. Although the millennial generation favors retro style, middle-aged consumers prefer to wash and cultivate themselves in order to maintain elegance.

Brands like Numero Uno, Gap and H&M have been working with leading cowboy producers, Arvind Ltd, to produce sustainable jeans. Experts from Arvind limited said that using a denim fabric to make a pair of jeans required 70 liters of water, and the use of innovative technology would help to save the washing water consumption of jeans.

Other categories: in addition to the above categories, the major brands also provide consumers with personalized choices through sports, leisure, fashion and leisure, ethnic fashion and other different costumes. Many brands have launched internal brands to cater for the appearance of sports and leisure. With the popularity of the outdoor lifestyle such as skateboarding and hiphop, and the popularity of rap culture, this trend can also be seen in many small towns. The millennials identify with young idols and are eager to imitate their styles. This dress usually includes loose or short T-shirts, running shoes and ankle boots.

Nowadays, people in the workplace wear fashionable casual wear, and in India, more and more workplaces are beginning to accept more relaxed dress requirements. This change is to keep the millennial working people active and to keep pace with the weather in India.

For example, in summer in Mumbai, men prefer linen jackets instead of wool fabrics. Women can choose cotton t-shirts, short jackets and a skirt or trousers. Young workers in the subway are more willing to try different fabrics and colors. On the other hand, consumers in smaller cities like Kamper and Koin Ba Tore may choose a more conservative style, but still want to stay fashionable.

Big code Costumes: This is another growing field in the fashion industry. A report by Credence pointed out that in 2017, the size of the global large-size women's clothing market was $165 billion 200 million, and the composite growth rate of the market was 4.4% during the period from 2018 to 2026. The Asia Pacific region dominates the market and expects similar trends in the next few years.

　　 India social network red

In the next few years, technology and globalization will become one of the most important factors in India. The same applies to fashion industry. The millennial generation is the game changer of the fashion industry. With young people becoming the key decision-makers, the transformation of fashion paradigm is inevitable.

For fashion conscious people, it is important to be able to come into contact with fashionable casual wear, which can be seen from the #ootd (daily wear) post on Instagram. By visiting various social media platforms and fashion blogs, they can keep up with the latest trends. Frequent updating of wardrobe is a new normal. Major brands must keep abreast of the latest trend and offer affordable products.

According to experts, ten years ago, technology was a minority patent. In a country with 1 billion 200 million people and 45 million Internet users, there were only 5 million smartphones. By 2018, this figure has increased to 355 million and 460 million respectively, and is expected to double by 2021, when more than 900 million of consumers will be able to access the Internet in India. Full channel and auxiliary electricity supplier will help the growth of fashion brand. Convenient and fast shopping process and checkout are essential. A large number of new brands and veteran enterprises providing casual clothes through the electricity supplier must ensure a smooth online shopping experience.

　　 Consumer centered

India clothing brand is becoming more and more consumer oriented. They take the initiative to create opportunities for participation, not just to solve problems. Consumers are getting impatient because they want to see new trends as soon as possible. It is believed that traditional brands will "subvert" their business models to keep pace with the new brands in order to cope with the sudden drop in brand loyalty and meet the growing demand of consumers for new things. In the past four seasons of spring, summer, autumn and winter, the fashion cycle is gradually closing to the 12 seasons. Every month there will be new trends.

　　 Slogan of old enterprises

The phrase "customer is king" is more pertinent today. Consumer centric has led India retailers to launch numerous loyalty programs. Personalization and customer service are crucial to the popularity of a brand, because consumers prioritize shopping experience and satisfaction.

International brands are paying close attention to the needs of consumers in India. For brands, it is very important to understand the cultural identity of India market and its consumers. The shift from conspicuous consumption to more value oriented purchases has been highly visible among consumers who are eager to buy high-end brands. With the entry of global brands, consumers' requirements for store design, visual merchandising, product pricing, product design, and marketing are getting higher and higher.