"Multi Brand, Big Platform" Spider Wang Group Develops Children's Wear Brand Strategy To Start

Spider king has been spanformed into a light asset model. Brand management The company has outlined the development strategy of "multi brand and large platform". In the future, the spider king will spanform from traditional retail enterprise to professional platform to integrate upstream and downstream resources and provide all kinds of services needed for retail operation. This business model, called "offline Taobao", stems from an innovation of spider's more than 20 year retail experience and Internet thinking. Technology empowerment products take the road of special products.

In this context, KIDS is the brand of "children's tide movement" to carry out the development strategy of "multi brand and large platform" of the spider's group, and the strategic spanformation and upgrading from single brand to platform and multi brand management. The introduction of multi brands can not only complement the short board of the existing brand development, but also form complementary advantages and help. Spider King Build a more competitive all age sales network.

　　 (tidal movement KIDS brand door image)

KIDS is the first choice for China's middle class tide mom (95 and 90), aiming at 7-14 year olds group, green, healthy and temperature brand. Its products include children's wear, children's shoes, sports equipment and many other fields. The main features are parity and fashion, which fully meet the demand of fashion mothers and personalized consumer groups.

( KIDS brand store image

KIDS is aware of the gradual trend of street dance, hip hop and other niche culture. Children's sports tend to be personalized and younger. In view of the serious homogenization of children's goods market (70% price competition), the lack of market demand for fashion brands has created a new blue ocean for children's clothing industry.

　 (tidal movement KIDS brand store image)

Tide movement KIDS takes "technology redefines healthy clothing" as the core, adhering to the spider king group's "developing value for users" and "Empowering agents".

Based on the diversified lifestyles of children's consumption groups, they create multiple life style products: "American campus" with the free nature and the "urban trend" characterized by individuality. Fashion trend mom You can display yourself for tide children according to different life situations.

　 (tidal movement KIDS brand store image)