Facing The Children's Blue Sea Can Not Be Compared To A New Journey.

2018, the clothing industry is surging and surging, and children's clothing, known as the blue ocean of the garment industry, is no exception.

By the end of 2018, the birth rate of China has been declining, and the demographic dividend is gradually disappearing.

How children's brands stand out in the situation of "crowd fighting" and how to grasp the current form and excavate the new market increments has become the thinking point of all children's clothing in 2019.

In January 11, 2019, the famous children's clothing brand BCOBI can't compare with the industry status and store difficulties. In the Chinese children's clothing Town, Zhejiang Huzhou Zhili, it can not be compared with the industrial park to hold a summit on the theme of pformation.

The pition summit is also not a metaphor for the signing ceremony of the provincial strategy. The signing scene is unusually hot. The new and old provinces gather together to talk about the trend of children's clothing industry.

On behalf of the signing ceremony

A kind of

As a brand of light tide teenage clothes coming out of the Chinese children's clothing town in Huzhou Zhili, BCOBI can not be likened to the creation of the 2009, with the aim of "creating a civilian clothing brand and building an unsustainable business". In the past 10 years, it has been adhering to the principle of "efficient, rigorous, pragmatic and innovative" and integrating the nation into the core of the brand.

With the development of the company in the past 20 years, the logistics industry park with 120 thousand square meters in Huzhou has not been compared. The four centers, two wholly-owned enterprises and the six branches have demonstrated the strong strength and strong profitability of the brand.

I understand that

It also introduces international design concepts to international well-known fashion design companies. It emphasizes health, fashion, individuality, novelty and rich colors, and is loved by consumers. It has become the brand of the new generation of parents.

Chinese style

Chairman Zhu Huiqiang

With the gradual improvement of people's consumption ability, traffic and commerce also began to sink. The three or four line city has become the top priority of the clothing industry.

It can not be compared to the concept of "close to the masses, light tide" and deep into the three or four line cities. Now it has blossomed in twenty-nine provinces and autonomous regions of the country, and has more than 600 stores.

Chinese style

In 2018, the rapid growth of new retail business, while the traditional business model declined, its extensive management and huge inventory once made the garment industry in a low ebb.

In 2019, we should not go through the starting period and enter the rising period.

20 years of precipitation and 10 years of exploration and exploration, can not be compared to the discovery of the market terminal profit point problems - inventory, and adapt to the trend of the market to adapt to market changes in the innovative retail joint mode.

Chinese style

Vice president of marketing Yongchun

Yongchun can not be likened to the marketing vice president, Mr Tung told China apparel network: the joint mode has many advantages, first of all, goods can be completely retired, followed by order to speed up the anti model, flash and wholesale and retail co-exist, and then speed up the new product speed, synchronized with fashion, and market access, effectively alleviate customer inventory pressure.

In addition to this, the analogy can not be compared with the refined management mode. We should open up the brand commodity chain and revitalize the products and funds, so that the terminal stores can get rid of the dead cycle of large inventory, high pressure and less capital, and enhance the market competitiveness of the brand.

You can't compare with other commodities.

The control of inventory risk can not be compared to the vice president of the commodity, he Jianguo said. Under this mode, the company only has clear product consumption objects, understands itself, grasps the margin, dare to trial and error, dare to act and do more to see more, so as to achieve a win-win situation with customers.

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The industry continues to be hot.

In addition, they have been roping around the yard to expand the market for children's clothing.

The focus of children's clothing industry in the future is the sense of experience, and the layout below the line is the key to brand building.

Provincial media interviews

It can not be said that for many years it has been insisting on "creating today's fashion and becoming the mainstream of tomorrow". This pformation to the joint venture mode is "changing strain", and it can not be compared to a metamorphosis after deliberation.

China apparel network understands that it can not be said that in the next 10 years, it will unswervingly pform to the new retail mode. In the short term of three to five years, it plans to increase one thousand stores across the country, open up thousands of brand store projects, and increase the market share of children's clothing under the diversified competition pattern.

A lot of capital has entered the Bureau, and the old blue ocean has been dyed red. The children's clothing industry has been separated from the era of market dividends and entered the industry of the shuffling period. The weak will eventually be eliminated and the strong will remain.

It can not be compared with the traditional comfort zone, facing the sea, and finally greet spring blossoms.