Such As Han Feng Min: Farewell To The Whole Self Run Mode, "Make Up A Missed Lesson" Two Level Market.

In June 13th, if Han holdings released its first earnings report, the company's GMV grew by 81.3% over the same period last year, and net revenue increased by 20.7% compared to the same period last year. Net loss attributable to it was narrowed by 53.3% compared with the same period last year.

On the day of the release of the new financial results, Feng Min, chairman of the holding company, formally proposed to create "China" in the earnings call conference. fashion brand The vision of CO creating platform.

Affected by the rapid growth of performance, such as the share price of Han holdings rose rapidly, closing up 23.01% to close at $4.01. However, it should not be overlooked that the stock price of the company still has a significant decrease compared with the issue price.

Such as Han holdings is the capital market "net red electricity supplier first share", its signing net red includes Zhang Dayi, Dajin, Si Jia and so on 128. The company landed on NASDAQ in April and completed a capital raising of about $125 million through IPO.

"In the past, we are one of the players of China Unicom. Today we hope to create a place for KOL to trade, so as to improve matching efficiency and reduce spanaction costs." In June of this year, Feng Min, chairman of Han holdings holdings, told the economic report reporters in twenty-first Century at the company headquarters.

This is the first time that Feng Min has received an exclusive media interview after the listing of Han holdings. He has responded to the concerns of the market, including the sustainability of the Internet business, the establishment of new businesses, and the fluctuation of listed stock prices.

Farewell to the self run mode

For example, after the listing of Han holdings, such questions as "red top of the net can not be duplicated, high cost of marketing, slow turnover of inventory, and difficult losses" to be solved, such as Han Fang's representative of investment holdings and general manager of Junlian capital, there is such an evaluation: "many people stand on the 2019 point of time to see the" 2015 ". Zhang Dayi can not copy, such as Han does not need to copy more "Zhang Da Yi."

Reporter: many voices of doubt are focused on the difficulty of copying Zhang Da Yi.

Feng Min: Da Yi has become the result of Taobao's first net red day and the best player in every era. Such as Han is doing today, like Barcelona camp, Ajax has done, batch training a number of good players - they are not the most Top players, but are good players.

If the present mode does not require every KOL to own its own product brand, as long as everyone is protected by commercial opportunities and supply chain resources, it can achieve very good profits.

Reporter: besides the brokerage business, what kind of business are we doing vigorously?

Feng Min: the four most important abilities of KOL include social marketing, product capability, supply chain organization capability and performance capability. These capabilities are being provided to customers from three dimensions: methodology, tools and trusteeship.

In the past, our idea was that these four abilities were all done by ourselves, and only for the KOL self - product brand on our platform. Now we have upgraded the business of culvert culture. On the one hand, we have opened the KOL operation capability to serve the other third party product spanformation and product supply chain services. The typical product form is affiliated store; the other is marketing advertising business including CPA/CPS/CPT.

In the process of settling these capabilities, we have paid a heavy price and have gone through many detours, especially the cost of compliance has made us very uncomfortable. We now realize that if the annual sales volume of clothing industry is below 50 million yuan, it should not be an independent product brand, but also look forward to the landing of the new electricity supplier law.

Create a platform for fashion creation

At the beginning of the spanformation network, such as Han holdings, became the behind the curtain of "Zhang Da Yi", the flexible supply chain solved the unique demand of fast fashion and customization. Four years later, they spanformed the practical experience of net red business operation into four major capabilities, namely, social traffic, product selection, supply chain organization and shop operation order fulfillment, and moved towards the new vision of "China Fashion Co creation platform".

Reporter: what you are doing is an aesthetic business. There are a lot of technology elements for KOL. How should we define today's culture?

Feng Min: we invest in incubating knowledge technology and promoting independent financing of projects in order to enable them to grow better. The internal IT team mainly develops R & D tools, which enhance our supply chain efficiency and business resource efficiency.

In terms of product spanformation, we provide product development and selection services for partners through knowledge technology. Supply chain includes not only managing factories and organizing supply chains through Layercake and merchandising, but also providing docking services for KOL including business resources.

In the past, such as Han is one of the players of China Unicom. Today we hope to create a place to allow KOL to trade, so as to improve matching efficiency and reduce spanaction costs.

Reporter: in 2015, the company caught up with the traffic dividend of micro-blog. How are the scores on short videos and live broadcast now?

Feng Min: we have some accounts in quick hands, B stations and jitter. For example, in 2018, the signing of the fashion beauty blogger Bao SSAO, from the signing of the 4W micro-blog fans, 240 thousand B fans, to February this year, micro-blog and B station fans have broken through millions.

More importantly, what we have to do next is to connect the accumulated business resources and supply chain to the KOL outside the platform. We provide external KOL services including marketing, products, supply chain and TP operations. We no longer want to sign the contract, but we can get revenue sharing by helping them achieve sales increments.

What culvert wants to do eventually is a fashion brand co creation platform. In the process of building, we need to cooperate with the external platform. In this regard, we have cooperated with jitter, fast hand and micro-blog to do the selection and screening of commodities, and match the products with KOL.

Two class market of "make up lessons"

A month after the listing of the company, IR, who was responsible for investor relations in the US capital market, was late. Some investors say, "capital market is really their short board. The company's performance is impossible to say that there is a lot of change in the market. "The fluctuation of stock prices" is, in the final analysis, inexperience and not enough attention.

Reporter: after the listing, the price fluctuation is relatively large. How does the team think about it?

Feng Min: we are a team that is used to concentrating on business. We lack experience in communicating with two level market investors. Plus, we are a new species, very different from the market environment, technology and business models they are familiar with.

A person who thinks that he or she is relatively deficient or rather unfair. First, American business is very mature. There is no gap between compliance and non-compliance. This is the biggest difference. Second, the US supply chain is weak, and there is no "wholesale market". It is difficult to understand the low threshold of China's own brand.

We did take a detour before going all the way to do all KOL traffic and make our own brand. Now the idea is clear, to provide everyone with matching supply chain and business resources.

That is to say, as long as a KOL has the flow and has the value as a channel, we can help them cash in, and the company can also earn money through this ability.

Reporter: the market difference between the two places is objective. How can the international investors understand China's market and understand the pattern?

Feng Min: we will do it in two ways. On the one hand, the US enterprises do very well in the "connector" aspect, and we will do it quickly. On the other hand, China's social networking platform is not as uniform as the United States. The competition between platforms that generate KOL will be more intense. We will seize this opportunity.

We will make the "connector" prototype at the end of June, so that investors can see, first, what the American peers do (function), we have, we haven't done some of the things they do; second, China's market is bigger than them, and in the Chinese market, it is in a very unique position.

The unique feature of our company is that we are MCN, supply chain and technology. At the same time, we have these three elements together with the platform resources and cognition that we have accumulated over the years. We believe that our strategic position is quite good.