How Do We Need To Open The New Format Of Maternal And Infant Nutrition Market?

Should infant nutrition be eaten?

Searching for relevant content on the Internet social networking platform can be found that the remarks are entirely different from those in the medical, maternity and industry sectors, and the nutrition experts who call themselves professional children.

Medical professionals often say that they should pay attention to a reasonable diet. There are very few papers on maternal and infant nutrition. Most of the literature suggests that they should supplement their nutrition through reasonable diet, not through the consumption of maternal and infant nourishment.

Twenty or thirty years ago, not many people were concerned about maternal and infant nourishment. Many pregnant women were eating more fruit. Mothers ate more crucian carp soup. After decades, most of the mothers and children were in good health.

With the improvement of people's living standard, the increase of disposable income, and the increase of social competition pressure, parents' habitual anxiety in their prenatal and postnatal links is the reason for their purchase.

In recent years, more and more people are "superstitious" overseas maternal and infant nourishment. The main reason is that after the outbreak of the domestic milk powder problem, people's trust in domestic mothers and babies has dropped sharply. Even if the domestic milk powder enterprises try to restore their image, they can not turn people's trust in domestic products.

In the current market competition, death often comes suddenly. "

In the opening speech, "the direction of growth and the focus of competition", Luo Wengao, founder and chief planner of China media, first pointed out that competition and opportunity coexist in the mother infant market environment.

Manufacturers, agents and channels should rely on new crowds, capture new products, breed new brands, apply new technologies and Gou Jianxin formats to tap new market increments.

In particular, "relying on the new crowd" is a good idea.

Li Ziwen, founder of mutual aid mother platform, analyzed: "at present, families with children under the age of 3 are" good word-of-mouth "," good products "and more professional services are the core incentives to buy mother and baby products.

In recent years, Newt, assistant general manager of angel Wang Qun, has thought carefully about the nourishment of the most vigorous years. "As consumers become younger, nutriments will gradually change from non essential consumer goods to just needed products.

At the same time, this has prompted many enterprises to enter the market, homogenization of the market is serious.

Only by focusing on subdivision and professional services can we win the battle in this fierce market competition.

Wang Haitao, chairman of maternal and child cultural marketing and chairman of new field dairy, said:

In the current market, the milk powder brand has not yet entered the mind of consumers, and it still cuts the market share and occupies different market positions by relying on the commercial means of strong commodity attribute.

Next, how to use culture to occupy the minds of consumers will be a topic for marketing.