The Growth Of Children's Wear Industry Will Be Stronger In 2018, And A Stronger Market Will Emerge In 2019.

From the market situation of children's wear in 2018, the market as a whole preferred, most children's wear brands showed strong growth momentum.

Semir apparel's existing brand of adult casual wear represented by Semir brand and two brands of children's clothing represented by balbala brand.

Barbara realized its operating income of 8 billion 825 million yuan in 2018, accounting for 56.14% of the total revenue of Semir group, an increase of 39.6% over the same period last year, making it a great contribution to the group's performance.

In the children's business segment, the company wholly acquired the European high-end children's wear KIDILIZ group in 2018 and promoted the multi brand business of KIDILIZ group in China. Its CATIMINI brand has opened its first store in China.

The company also introduced the North American leading children's wear brand The Children 's Place.

At present, the company's children's clothing business has achieved a comprehensive coverage of the whole category, age and consumption level, forming a complete brand matrix of children's clothing.

And the Teenie Weenie brand purchased by the Wien nasse group is located in the high-end high-end cartoon and casual wear brand, targeting the Z generation of consumers and children.

In 2018, Teenie Weenie achieved an operating income of 2 billion 193 million yuan, an increase of 4.99% over the same period last year.

Then it was the starting share. In 2018, its operating income was 1 billion 399 million yuan, an increase of 4.43% over the same period, of which the sales volume of children's shoes reached 774 million yuan, an increase of 0.11% over the same period last year. The net profit attributable to shareholders of listed companies was 181 million yuan, down 7.05% from the same period last year.

Starting stock is a domestic children's products industry brand operator, mainly engaged in the design, research, development, production and sale of children's clothing products, and owns the children's clothing brand ABC Kids, locating the middle end market.

In addition, the company's operating income in 2018 was 1 billion 213 million yuan, an increase of 17.56% over the same period last year, and the net profit attributable to the listed shareholders was 83 million 386 thousand and 700 yuan, an increase of 21.08% over the same period last year.

Angel is a private brand clothing company with high-end children's clothing business, and owns Annil brand.

Then there is Mini peace, which was founded in 2011. It is a brand of children's wear of Taiping bird. Its products are mainly targeted at urban children aged 4~10 and cover the group of children aged 1~4.

In 2018, the sales scale of Mini peace continued to grow rapidly, and its operating income reached 864 million yuan, up 52.73% from the same period last year.

361 degree children's wear brand has been established by the independent business unit of the 361 degree group since its inception in 2010. It mainly provides sportswear, footwear and accessories for children aged 3~12.

As the sports brand of the advanced military children's wear market, the 361 degree children's wear business in 2018 was strong, achieving a revenue of 816 million yuan, accounting for 15.7% of the total revenue of 361 degree group, an increase of 14.7% over the same period last year.

The 361 degree group said that as one of the pillar groups of the group, children's clothing group hopes to start with children's clothing to nurture future loyalty to the brand, and consumers will become the main brand consumers in five or ten years.