Plagiarism In ROARINGWILD'S Hai Lan'S Home "White Prostitute" Has Annoyed Young People.

If you are a loyal audience of "wonderful flower", you will not be strange to this sentence. "Black whale HLAJEANS, a red tide tide card."

As a sponsor of "fantastic flower", the name of the black whale HLAJEANS was printed on the minds of young viewers. Recently, the black whale HLAJEANS and its mother brand HLA Hai Lan's home were indeed red, but not because of the "tide".

In May 8th, the local original brand ROARINGWILD wrote in its official public address, pointing out that there was a serious plagiarism in the clothes of Hai Lan's family, and used a tort of rapdiss Hai Lan's home.

Today, micro-blog has been attacked by angry netizens in the days before Hai Lan's home. They questioned in the comment area, "why do you want to copy ROARINGWILD?"

According to reports, ROARINGWILD, founded in May 4, 2010 by six college students, is an original brand in Shenzhen.

At the beginning of the founding, the main reason people wanted to face life through the roaring "Roar" attitude, especially the hope that the contemporary college students could actively pursue their ideals, not live for a living, and pay attention to the spirit and culture of art and music.

Just a few days ago, it was just unveiled in 2019 Shanghai fashion week to release its latest brand.

In the tweets, ROARINGWILD said that the practice of Hai Lan's home is to make young people shameless "white prostitute behavior": "is it simple to understand young people that it is good to copy these clothes and sell them at a low price? This pretends to become a brand that understands young culture and provides personalized products. We do not recognize the concept of" Shanzhai "as the trend of cost performance for understanding business rules and values.

In general, we need to compare the plagiarism and find out where we copied it. This time, we hope you can help us to see which part of the style we choose is "not copied."

According to the earnings report released in April 2019, Hai Lan's home revenue in 2018 was 19 billion 90 million yuan, an increase of 4.89% over the previous year and a net profit of 3 billion 455 million yuan, an increase of 3.78% over the previous year.

According to the international men's wear market report, Hai Lan's home occupies 4.6% of the market share of Chinese men's clothing and occupies the market share for the first 5 consecutive years.

In the slogan, "Hai Lan's home, men's Wardrobe" also hit the pain point of the vast majority of Chinese male compatriots who could not buy clothes.

It can be said that Hai Lan's home has long occupied a favorable position in the Chinese men's wear market. Zhou Jianping, the boss, has also declared that "the scale of revenue has not exceeded that of Hai Lan's home, so it does not deserve to be questioned."

The Chinese men's wear brand, which is the first in scale, is also trying to achieve new breakthroughs in the brand.

2017, at the beginning of Hai Lan's home, goodbye to the commercial male advertising, choosing "900 million girls' dream", micro-blog's Duan Zi hand, actor Lin update as product spokesperson, and sponsoring the younger variety show, and cooperate with the competition.

As one of the golden masters of the wonderful work, Hai Lan's home not only wants to be a wardrobe for a middle-aged man, but also has great interest in the market and the young market.

Data from financial reports show a problem. The huge investment of Hai Lan's home market is too low.

In 2018, Hai Lan home's annual advertising cost reached 627 million yuan, accounting for 34.86% of its revenue.

The proportion of clothing industry is quite high, almost 5 to 10 times that of men's clothing.

Hai Lan's R & D investment accounts for only 0.26% of revenue.

This figure is like a foreshadowing for today's "plagiarism accident". It is inevitable that in the tide brand market that attaches importance to design and research and development, Hai Lan's home is "out of commission".

The black whale HLAJEANS has its inherent advantages in terms of market launch and channel capability, but its original and brand capability is probably still its short board.

At the same time, the new generation of brands has accumulated more content and discourse power for the "trend". On ROARINGWILD's official micro-blog and WeChat, you can see that they have been able to shoot City documentaries, interview rappers, and share their views on fashion and cool in the social media.

From the way they questioned friends business plagiarism, they could find that ROARINGWILD was young enough. In the lyrics, they wrote: "HLA JEANS, a red gold tide card, 2017 golden key," was born in the mansion of Hai Lan's home. The children who are not three years old do not drink soda water to drink Moutai.

The starting point of tide brand is the carnival of a small group of people. For the brand, the unique design and the core of the brand spirit are particularly important. ROARINGWILD brand directors once said in the brand 9th Anniversary Documentary: "the street is what young people are doing, and the street is a kind of spirit."

These young people will also care about the rising path of ROARINGWILD, which is different from traditional clothing brands.

No matter what the result is, the beef between ROARINGWILD and Hai Lan's home is proving to us what young people are willing to follow.