What'S The Matter With Technology And Emotion For Retail Products?

According to relevant information, the millet eco chain enterprise - run rice technology's life home brand has raw products to suspend operation.

The products in Qibao Vanke square in Shanghai saw that the store was closed as early as six months ago, while the store in Xinjiekou, Nanjing, was pformed into the home of millet.

In April 28, 2018, we saw a new store opened in Shanghai.

Just after a short day, the second stores with "raw products" opened in Nanjing.

As an exploration project for new retail formats, we have adopted an open shop design with black technology to provide consumers with novel and interactive shopping experience.

There is an inextricably linked relationship between rice technology and Xiaomi company, which is once seen by people in the industry who think it is a product of millet.

There is no doubt that the opening of raw products is a signal that the eco household format will rise.

Aware of the signs, her competitors are also showing momentum, such as Jingdong's Beijing construction, Su Ningji's objects under Suning banner, and Hai Lan's selection of Hai Lan's home.

After many years of business development bonus period, with the increasing cost of online access traffic, under such circumstances, the return of the line will naturally become the inevitable choice of the Internet giants.

But the situation is not so optimistic. This promising market has made the domestic Internet giants suffer from Waterloo.

In addition to seeing that the brand is going to disappear, there are also negative news that NetEase has been fired at the beginning of the year.

In addition, a lot of life home brand performance decline year after year.

Living at home is a very mature market in foreign countries. It has made a lot of noise but is still struggling at home. It reflects the impetuous mentality of the retail industry from the current situation of living at home.

Domestic living is just beginning. It is not mature enough compared with other countries.

Although the store with raw products is located on the four floor of Qibao Vanke square in Shanghai, it seems to be bustling, but the actual situation is not satisfactory.

The location of the four floor is difficult to provide enough traffic, and the main young consumer group is only free to go into the shop for the weekend.

Living at home is different from food supermarkets, and the low frequency purchase rate also restricts the further development of raw products.

Taking the road of production retailers, strengthening the original design is the way out for the future of life and home, so as to avoid repeating the same mistakes of life.