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    Where Did The Green Hat Sold By Aunt? Behind It Lies A Beautiful Lie.

    2019/4/2 11:11:00 13807

    Taobao

    "Hello, mom and Dad, everything is fine with me."

    When we treat our parents, the white lie we have said may be far more than the real expression.

    There is one thing that Hu Yinping has been hiding from his mother for 4 years.

    In order to tell lies, she even pulled black friends and relatives, and a good friend gave up her excellent job.

    Xiao Fang is the code name for this lie.

    Back to Beijing four years ago, Hu Yinping returned to Sichuan to find her mother knitting wool cap.

    The town's purchasers bought these hats at a very low price, and they could harvest their mothers for a whole year at one thousand yuan.

    So Hu Yinping invented the character "Xiaofang" and bought the mother's hat in high price in the name of Xiaofang. In fact, he bought it by himself.

    After the appearance of Xiaofang, the change also took place.

    Hu Ma was originally a traditional rural woman who worked hard, frugal, and devoted herself to the family.

    Now, Hu Ma, who studies acupuncture, will send Hu Yinping who has seldom come home to the hotel to solve three meals. When sending Xiaofang to Xiaofang, the sender will rewrite his name instead of Hu dad.

    She has always been timid, and even helped aunt Xiaofang to strive for job opportunities.

    In order to make mother and aunt's needle really pform into market value, Hu Yinping later created the "Hu Xiaofang" brand and opened a Taobao store.

    It's just that the brand is more complex than she imagined, and the market can't keep pace with the productivity of the mothers.

    In the eyes of many young people, the older generation of mothers has become "mothers", and their "hard working" has become an unreasonable matter.

    It is closely related to old and conservative, which is the talk of people's mouth. It is the media report that "China's aunt must go with her scarf" and "aunt dance square dance."

    Hu Yinping did not accept this stereotype: "the aunts have made me see infinite creativity. They are people who are despised by the times."

    The following is Hu Yinping's story about Xiaofang and his mother.

    In September 2015, money can't be solved.

    In September 2015, when I went to Chengdu to do exhibitions, I was not far away from home.

    As soon as I got to the door, I saw two very big sacks, all of which were covered by a grey old hat. There were hundreds of them.

    My mother and I learned about the situation. Some people in town bought caps. One could sell six yuan and four, but the wool had to go out of its own. Weaving one could earn less than three yuan.

    I counted the bills. My mother worked hard every day and earned more than 1000 yuan a year. Those vendors sold my mother for a year at such a low cost.

    In order to save the cost, my mother will buy the inferior wool yarn, the long time weaving her hand is very painful.

    That's what she told me later.

    "Just to kill time."

    After I stopped her from playing the hat, she refused me with this reason.

    On our side, children are almost outside, and they can't see each other in a year.

    Playing cards is the main way for them to spend their time when their parents are old. Their life is rather boring.

    After returning to Beijing, I consciously tried to get more money for my mother, but she turned around and went to the bank, and 10 Fen did not spend money.

    The generation of my parents had gone through the age of material shortage. Like my mother, the water that washed the hands would pick up a bucket. It was not really that little money, but it was reluctant to give up. She thought that playing cards might lose money, rather than making a hat to earn some money.

    None of the two of us can convince anyone.

    Later, I thought about it. Since mother was unwilling to change, could I give her money in a different way, so that she could continue to knit her hat, and I would buy the hat at a higher price, at least she could afford it.

    In January 2016, Xiaofang came.

    "Why do we have to earn our own money?"

    If I knew I wanted to buy a hat, my mother would say so. I could only find someone to take the place of me.

    So I found my college classmates and came up with a very popular name, Xiaofang.

    I introduced my "Xiaofang" to the foreign trade business. She inspected her mother's knitted hat in a fake fashion and showed that she was very satisfied with her mother's stitches.

    According to the difficulty of weaving, Xiaofang raised the purchase price of the hat by several times or even higher. Not only did she get wool, but also she told her mother that she would be rewarded for weaving well, which would make her happy.

    I began to buy wool from the Internet and sent it to her by Xiaofang. In order to protect her hand, I bought pure wool imported wool, and my mother said she had never knitted such a good wool yarn in my life.

    She is a very talented person. "Xiao Fang" gives a good yarn and the purchase price is high. She thinks she can weave some more complicated needles.

    At that time, she contacted me very often, because she was not confident in her new knitted hat, so she always wanted to consult me.

    When we were young, our family clothes were all produced by our mother, and almost all of them could do that.

    Comparing mother's knitting skills is a childish thing we used to do when we were young.

    "Good-looking, especially fashionable."

    I and "Xiaofang" will give mother such affirmation, slowly, I find mother's hat is more and more diverse.

    Once, when my mother came to Beijing to see me, it was very snowy. Every time I went out, I had to wear a hat and scarf, which made a deep impression on her, so she created her own "snow cap".

    In the spring, wild flowers bloom everywhere in the mountains, and there are different shapes of flower decorations on the caps.

    The ripening of a melon, the growth of a dish, and the passing of a cloud are all recorded by the mother on the hat.

    These hats are like a diary of their mother. They are more like injecting fresh blood into their mothers. They begin to dare to think for themselves and create them.

    The contradiction between green hat in the middle of 2016

    For the first time, mother protested with Xiao Fang because she was laughed at by her.

    In our view, wearing a green hat is a sneer.

    Sometimes a mother wears a basket outside to weave a hat. The villagers in the village ask her, "who will wear the green hat?" she is very angry, but also has some inferiority complex. She asks "Xiaofang" if she can change colors.

    Because the black gray line is very expensive. My mother was old and had bad sight. When I bought the line, I picked a lot of green lines.

    Xiao Fang comforted her. These hats were exported to foreign countries. Foreigners like to wear this color.

    Later, I also gave her some other color lines.

    After working for Xiaofang, the most obvious change of mother is that she loves to annoy me.

    Her Putonghua is not standard, and it has obstacles to communicate with Xiaofang. At first, she passed the message through my middleman, but I want her to stop thinking that she can't walk out and lead her to open a WeChat.

    With the help of other aunts, she applied for an account and learned to type and take pictures. Now she often finds my language and video chat.

    After earning her income, she felt that her waist was straight.

    "Xiaofang" began to receive the express, the sender wrote the father, the man is the mainstay of the family, this idea is deeply rooted in her mind, but later she volunteered: "come and write my name."

    The mother's hat was bought at a high price, and more and more aunts in the village knew that they wanted to join.

    Mother came to find Xiaofang to help them to get jobs.

    In my memory of my childhood, my mother worked in the silk mill. Nobody took care of me at home. My mother carried me to the factory in my childhood. I was raised by these aunts in turn.

    The collective way of life left a deep impression on me. In the face of these aunts, I really could not refuse, so the "Xiaofang" weaving team is getting bigger and bigger.

    During the day, they get together to knit their caps, and then dance to the square dance in the evening. These hats are produced with the mothers' family members and their laughter, but not the chilly machine products.

    What is interesting is that after the "Xiaofang" weaving team has grown, we have closed our Haruki mahjong hall to the trunk, and the boss has also found "Xiao Fang" theory, and the result was stopped by the aunts.

    After the failure of these old customers, the boss himself bought two Jin of wool and knitted the hat with everyone.

    In March 2017, the script was changed.

    Life is a lot of trivial things, so maintaining lies is a big system.

    Originally, I only had to deal with my mother, and later my primary school, middle school and even high school classmates' mother participated in it, which became very complicated.

    I blocked hundreds of people from WeChat, and no other student gatherings were involved. Another micro signal was also activated.

    I need to let myself evaporate from my classmates.

    Talking with my mother about "Xiaofang" is the most crazy place for me. In order to maintain consistency, I need to record the recording with her to avoid any contradiction.

    Later, I will try to lead the topic and chat with her about life, so that she can maintain her independence.

    However, something very exciting has happened.

    In April 22, 2017, it was Hu Xiaofang's first time as a brand to formally sell to consumers through a mass market.

    Before that, according to a convention, video teams need to shoot "Xiaofang hat weaving team" on the spot.

    Before the shooting, a special flew to Beijing to rehearse with me. I prepared the fake business cards and identity cards to them and asked them to follow the script I wrote.

    According to what we told our Auntie before, "Xiaofang" is headquartered in France and has set up many knitting points throughout the country.

    I didn't expect them to go to the local area very soon, and I received the news of the strike of my mother and aunt.

    It turned out that the "staff" sent by the headquarters was out of order.

    The staff member is a foreigner, played by a Japanese girl, but for the mothers, it is extremely unsafe to deal with the Japanese. Let alone continue to weave the hat, the mood of rejection makes it difficult to continue filming.

    I can only change the script overnight, and arrange a miserable life for the Japanese girl. I can't stay with a Chinese father and a Japanese mother. Girls can only live with their single mothers in Japan. Now the story of growing up to work in China has touched their mothers, and finally the shooting has been successfully completed.

    A member of the staff sent me a picture of their meal at the time and said, "we are very ashamed that your mother has warmly entertained our group of swindlers."

    Sometimes I will also reflect on the matter of weaving a hat to my mother to set up a happy place, whether it is warm or cruel.

    In recent years, many of my relatives passed away, and I have no courage to tell the truth.

    Just like when we were little, our parents would create a safe space for us. I also want to do my best to protect my mother's happiness, because you don't even know how long she can be happy.

    March 2017, Taobao store

    In January 2017, I made an exhibition called "Xiaofang" with some of my mother's hat.

    There are many people in the exhibition who want to buy these hats.

    This gave me the inspiration to make these hats really face the market, and the number of aunts would be more valuable.

    When I planned to make "Hu Xiaofang" a brand, I opened a Taobao store, and each hat we would give it with the only ID card to indicate when the aunt was knitting.

    Because the price of wool is more expensive, and is purely manual weaving, we put the cost higher, the price is relatively higher, the market opening effect is not good.

    With more and more aunts joining, my financial pressure is also increasing.

    When my economic pressure is very high, Xiaofang will also put money in. She has completely regarded herself as a little Fang. It is really a huge job to dock with dozens of auntie. She not only enjoys it, but also left it for this job.

    She said to me, "these more than 10 years of work are all for the sake of life, which makes her see the meaning. It is not a waste of human life to do a meaningful thing."

    However, under continuous losses, we still have to restrict the production of aunts.

    At the beginning of last year, we would buy wool according to the order or plan, and then distribute it to the auntie.

    Sometimes, when some of the aunts arrive late and the wool is finished, they will confirm with "Xiaofang" again and again: "really not? What time will you come next?"

    Xiaofang said she could not bear to see the disappointed eyes of her aunts and asked if I could think of a way to pick up more lists.

    This is the biggest problem that I have ever encountered. On the one hand, I want to reduce the exposure as much as possible, so that my mother and aunt can create freely. On the other hand, "Hu Xiaofang" needs more publicity so that it can be recognized by the market.

    Bikini exhibition 2018

    In order to increase orders, I turned Xiaofang into my own art project.

    Before that, we knitted a batch of pink caps for the parade of the US Anti trump. Recently, we completed a green hat order for St. Patrick's day in Ireland.

    Now, the aidas are no longer making a fuss over these orders for crossing the sea. Although they do not know Trump, nor do they know where Ireland is, they are very happy, feel that they are very powerful, their works have gone abroad, and they can still hook up with the president.

    In 2017, I invented the bikini festival in France and asked my aunts to design the bikini competition.

    It is hard to accept a bra in a public place in a traditional village. The elderly aunt is very embarrassed.

    Therefore, we did some ideological work from some young aunt. When we were driven by a two auntie, we soon compared it with the "bra".

    Can you imagine a bikini on the freeway? This is an idea that no professional education designer will ever think of.

    I received more than 100 bikini works after my aunt wrote for over a year.

    At the end of 2018, I selected 85 of them, filmed and PS to model photos, and conducted a virtual T stage show.

    At present, I am also negotiating with France to plan to send these bikini to France for exhibition.

    Mothers and aunts are like a group of people who were abandoned by the times. Many of them came to work in big cities when they were young, but they didn't have the ability to settle down. They could only go back to their hometown when they were old, and looked forward to their children coming home everyday. There was no word for themselves in their lives, but knitted caps made them start to find themselves.

    So, even if I do not really succeed in branding the "Hu Xiaofang" successfully, I will continue this art project as long as I can afford it.

    Source: Jiang Chanjuan, author of Internet business in the world

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