Tissot Watch (Tissot) Unveiled Six Brand New Concept Stores

Recently, the famous Swiss watch brand "Tissot" has opened six limited time theme shops in New York, Shanghai, Tokyo and Singapore four places. The brand gene is ingeniously integrated into the brand: the elements of innovation, tradition, sports and fashion. It integrates brand culture with immersive scenes to link brands and consumers deeply, creating a more creative and interesting consumption experience, and creating a brand experience circle.

Over the past ten years, Tissot has never stopped its efforts to create user experience. Since the first boutique was opened in Paris's famous Champs Elysees street ten years ago, the Tissot has opened more than 360 boutiques worldwide, and this unveiling of six brand concept stores is a further exploration of reshaping the user experience.

As a NBA official designated timer partner, the Tissot table unveiled its NBA concept store in Manhattan, New York thirty-fourth street.

In this store, consumers can not only study the latest NBA cooperative watches released by the Tissot watch, but also try out the "NBA2K19" video game in the store to watch the NBA competition on the widescreen TV.

In addition, a custom art device on the NBA all star game will also be permanently placed in boutique.

At the Shanghai world port, Nanjing West Road and people's Square, Tissot unveiled the three world brand concept shops based on the MotoGPTM world motorcycle Championships, the NBA professional basketball league and the women's theme. In order to build a brand experience circle, the distance between the brand and the consumers was narrowed, and a more immersive consumption scenario was created.

Tissot MotoGPTM, the theme store, displays the smoke of speed service in the design of shops, parts of motorcycles are dismantled individually and hung on shop walls.

On the right side of the shop, there is also a motorcycle game device on display. Racing fans can feel the speed in the hands of this motorcycle.

Tissot watch is located in Nanjing West Road, Shanghai. The shop is designed to be a basketball court. The shop is designed to be a shop owner.

While playing the ball and buying the watch, you can feel the unique experience of buying a table in the immersive basketball court.

Inspired by the Xin Yuan series rainbow rose wrist watch, the women's theme concept store of the Tissot watch is decorated with roses from the Tissot's family badge. The gorgeous rainbow roses are placed in the shop. The garden of heaven's people's Square is set up as a spring garden for every lady, so that every consumer can feel the fragrance and strength of the spring while buying the table.

In the history and modern Tokyo Dai Guan Shan, the Tissot unveiled its brand concept store inspired by Chalet.

Stepping into the shop, the Swiss mountains are magnificent and vast, and the store is based on the decoration style of the Swiss classical mountain house, creating a warm and comfortable shopping space for Japanese consumers to feel deeply about Swiss culture.

The brand concept store, which is unveiled at the Jinsha shopping mall in Binhai Bay, Singapore, is inspired by the dynamic electronic screen. This is the first time that the brand has adopted such a device, and it is also a new attempt in the current digital trend.

On the screen of the shop, the Swiss classic elements, which belong to the Tiansuo table, are playing on the electronic screen repeatedly. People have already felt the magnificence of the Swiss landscape before they enter the shop.

When entering the shop, it is first attracted by the posters displayed on the walls of the shop. It shows the brand concept of "innovation, tradition" and the 166 year history and tradition.