Jordan Children Released 2019 Plan To Strengthen Channel Development

In March 27th, at the 2019Q4 new product conference and product ordering meeting, Jordan's children's 2019Q4 new product was released. The outdoor series took the polar action as the theme, appealed to protect the natural environment, reduce the melting of glaciers caused by CO2 emissions, prevent the polar bears from losing their homes, and the basketball series injected the latest generation of technology into the products, so that children could regress to the true self and movement.

It is noteworthy that Li Yongjian, general manager of Jordan's children's business division, has released the Jordan children's 2019 action plan: strengthening the channel development, laying a solid foundation for business, integrating commodity strategy, seeking business breakthroughs, focusing on retail management and improving children's shop effectiveness.

Jordan's children will also strive for greater leaps in 2019 by adhering to the "consumer oriented and firm pformation of retail business" as a business value.

However, Jordan has been involved in trademark disputes, and Jordan children are also one of them.

Prior to that, Jordan also registered the name of the two American son Jordan's son. The industry speculated that this may be the precursor of Jordan's desire to develop children's business.

Apart from the need to face trademark disputes, Jordan also urgently needs to solve the problem of product quality.

In October 10, 2018, the Beijing City Administration for Industry and Commerce issued the "Beijing industry and Commerce Bureau circulation children footwear commodity quality inspection results publicity" showed that 1 batches of Jordan sports Limited by Share Ltd production specifications for 245 (1.5), batch number of T5730256 Qiao Dantong shoes series - running shoes were detected "shoe folding resistance" failed.