Us Chart 2018 Net Loss Of 870 Million Yuan Will Close The Electricity Supplier Business

The US chart company announced its annual performance in 2018, and the strategic pformation has achieved initial success.

In the 2018 fiscal year, the total revenue of the US company was reduced to 2 billion 791 million 500 thousand yuan, with an adjusted net loss of 879 million 100 thousand yuan.

Among them, the loss of smartphone and e-commerce business is about 500 million and 200 million respectively. It is expected that the above business will be completely closed before mid 2019.

The income from Internet business increased by 26.3% to RMB 947 million 700 thousand yuan, and gross profit increased by 134.8%. Among them, online advertising accounted for 620 million 900 thousand yuan, a significant increase of 101.9% over the same period last year.

In the US side, the profit growth is mainly due to the strategic adjustment of the company's business.

In 2018, Mei Tao promptly adjusted the unprofitable and heavily loaded business and smart phone businesses, pforming into an Internet focused light asset company, pforming Meitu Xiu Xiu applications into social media platforms around "beauty and social networking".

Since the end of September 2018, social pformation has great prospects.

So that more resources can be released into the "beauty and social" strategy.

Meitu Xiu Xiu's monthly active users reached a record high in February 2019, reaching 119 million 200 thousand.

In December of 18, nearly 51% months of active users became social users. The image and video content of Meitu Xiu Xiu platform achieved about 8 billion of the page views in that month.

Highlights of the financial report:

Income from Internet business increased by 26.3% to RMB 947 million 700 thousand yuan, and gross profit increased by 134.8%. Among them, online advertising accounted for 620 million 900 thousand yuan, a significant increase of 101.9% over the same period last year.

Meitu Xiu Xiu in December 2018, nearly 51% of the monthly active users became social users, and Meitu Xiu Xiu platform's image and video content achieved about 8 billion of the page views in that month.

In the month of December 2018, only 3 months of Meitu Xiu Xiu social platform was launched. Its image and video content achieved about 8 billion of page views, showing the success of social pformation in the early stage and the potential to promote advertising revenue.

Meitu Xiu Xiu's monthly active users reached a record high in February 2019, reaching 119 million 200 thousand.

* the proportion of social users who log on using the US map account has increased from about 17% in late September 2018 to about 50% in February 2019.

With the cooperation of the company and millet, the company's business in smart phones is turning to light asset mode, and most of the losses are not expected to have a lasting impact.