The First Tmall New Retail Intelligence Pavilion In Sichuan And Chongqing Is Unveiled In Chengdu.

In February 27th, the first Tmall new retail intelligent venue in Sichuan and Chongqing fell to Chengdu, Sichuan.

Tmall's new retail intelligence venue is a brand new experience centered on the theme of home life. The new retail mode experience center is a combination of panning stores and global quality products. It includes large household, home textiles, and creative small objects.

Its core is to connect life scenes with 3 themes of home life, ideal life and intelligent life. Through the integration of scene creation, new trend interaction and intelligent technology, it brings unique immersive consumption experience to consumers.

It is reported that Tmall smart venues can take advantage of Tmall's data advantages and effectively analyze consumer behavior and habits. According to the existing online data analysis and modeling experience, combined with offline brand tonal and regional user characteristics, we will select products with growing potential from the Amoy 100 billion level commodity store, and locate products related to mobile phones in the store, so as to achieve "data oriented selection".

At the same time, black technology such as "cloud storage rack" and "interactive big screen" in smart venues will promote mutual pformation between online and offline users and achieve efficient connection of user resources on the whole platform.

The landing of Tmall intelligent venues has realized the comprehensive opening and integration of commodities and members online, offline, mobile terminals and various terminals, breaking the constraints and restrictions of time and space, and greatly increasing the contact point and contact opportunities of brands, retailers and consumers, so that consumption scenarios are everywhere.

Through Tmall big data, retail PLUS platform and the support of the membership system and the Internet of things, it can also accurately guide the crowd around the business circle, enhance the consumers' sense of experience and stay for a long time, and stimulate the flow mutual guidance and marketing linkage in the field, and improve the overall passenger flow, the rate of entry, the joint rate and the repeat purchase rate of the business circle.

Tmall new retail division official said that the venue will also be based on shops, shopping malls and business circles to play locally in Chengdu online and offline to enhance the adhesion of fans.

In its view, new retail is not a concept of Castle in the air, but should let consumers feel the convenient shopping experience and comfortable service. This process is "smooth and silent".

In the future, Tmall's new retail smart venue will also promote the online and offline resonance through digital technology, bring better retail experience to consumers, promote multi scene linkage marketing, create new retail intelligence business circle fans position, and landing many new retail exploration modes.

It is reported that the brand will also expand the Chongqing market in the future and deepen the matrix of Tmall's new retail line.