Behind The Net Is The Company'S 113 KOL Earning 925 Million Years' Income.

In November 2018, Hangzhou's Cmi Holdings Ltd, which is the main business of the red business, has been exposed to the US market in 2019 and is expected to raise 1-2 billion yuan.

According to "women's Wear Daily" news, in March 5th, such as Han Holdings has formally submitted the prospectus to the securities and Exchange Commission.

The funds raised will be used for investment in technology and big data, and to cultivate KOL and other general enterprise purposes.

Such as Han holdings, founded by Feng Min and others in 2001, is the earliest explorer of "net red business" mode.

By incubating net red on social media, we cultivate fans groups and sell products with the influence of net red.

In 2014, such as Han holdings and Zhang Dayi opened Taobao store with the help of its net red identity and brought huge sales volume, and Zhang Da Yi was also regarded as the first generation of net red from social media.

In 2016, Zhang Dayi and Agel Ecommerce Ltd, jointly established by Hangzhou Han Yi Agel Ecommerce Ltd, achieved a revenue of 228 million yuan and a net profit of 44 million 783 thousand and 200 yuan.

In the same year, such as Han Holdings has successfully listed the new three boards, known as "China net red electricity supplier first share".

Alibaba also acquired 8.65% shares in the year at 300 million yuan, and the valuation reached 3 billion 100 million yuan.

Since then, the operation mode of "net red + Incubator + supply chain" has been established.

"We built a KOL ecosystem in China and linked a large number of KOL and its fans to build a huge network," he said in the prospectus.

Based on China's existing e-commerce and social media platforms, this network is linked to a large number of enterprises including brands, online retailers, designers, manufacturers and suppliers to create value for participants in this ecosystem.

As of December 2018, such as Han Holdings has signed 113 KOL, including Zhang Dayi, Dajin, Guan aunt and last year in the sound of the explosion of fire, "mild" and others.

Culvert usually provides training for these KOL to help them improve their popularity and cultivate their fans.

It will match and design products according to the different personalities and styles of each KOL, so as to attract as many fans as possible.

Signing KOL on Han website

The prospectus shows that these KOL have gathered about 150 million fans in China's main social media and created 91 self run online stores, which will be opened in the name of KOL.

In addition to training and networking, it will also be responsible for product design, purchase, shop operation, logistics and after-sale services.

In the prospectus, it is called "omnidirectional service mode".

It is reported that about 39% of the self-employed online stores are repeat users.

In addition, it also provides marketing services for 501 brands and 28 third party online stores.

The service was founded in 2017, linking KOL with third party businesses and brands to advertise and endorse them, or to advertise them directly on social media.

"This new mode enables us to operate in a more relaxed way and cooperate with more kinds of KOL and brand."

Such as Han said.

Holding the "big KOL", the heart does not panic, the effect of net red belt is obvious.

Take Zhang Dayi as an example. During the double eleven Shopping Festival in 2018, her Taobao store sold less than 100 million in less than 28 minutes.

The prospectus mentioned that, in the 2017 fiscal year, the 2018 fiscal year and the three quarter of the 2019 fiscal year, respectively, the total sales of goods amounted to 180 million dollars (about 1 billion 200 million yuan), 299 million dollars (about 2 billion yuan) and 329 million dollars (about 2 billion 200 million yuan).

In the fiscal year ending March 31, 2018, such as Han holdings's income reached 137 million 800 thousand dollars (about 925 million yuan), the period loss of 13 million 100 thousand dollars (about 87 million 830 thousand yuan).