Jiangnan Cloth Yi Also Wants To Make A Men'S Wear Brand, Positioning Personalized High Street Fashion.

The fashion group company Jiangnan cloth dress announced that the group launched a new brand name A PERSONAL NOTE 73 for the Chinese market.

The move is designed to complement the group's multi brand expansion strategy and is expected to expand its business horizontally through the brand and category mix.

A PERSONAL NOTE 73 regards "All about Personality (all related to personality)" as the brand philosophy.

Target customers are defined as "young group with sharp standards and judgement on uniqueness, design sense and cultural magnetic field".

The design concept is located in "High Street (high street fashion), self seeking, unique and fashionable".

According to public information, the new brand will extract different elements of culture and fashion, presenting the classics in a modern way, providing fashionable young people with new fashions and accessories.

According to Sina Financial reports, the director of Jiangnan cloth dress believes that the introduction of new brands is an important measure for the group to implement multi brand business operation strategy and to expand horizontally to the more men's wear market. It will add vitality and synergy to the diversified brand portfolio and overall business of the group, and will help the group increase its market share in the designer's brand apparel industry and enhance its influence.

At present, the official website of Jiangnan Buyi group has not yet updated more information about the new brand.