Coconut Shoes Civilian Sale Adidas Has Been Upgraded

The Yeezy shoes, which were cooperated with star Kanye West Kanye West, were sold and civilians were beyond expectations. The Wells Fargo of Wells Fargo raised the rating of the Adidas sporting goods giant Adidas AG (ADS.DE) Adidas group on Monday, from "big market to flat" to "win the big market", and at the same time raised the target price from 205 euros to 240 euros.

Tom Nikic, a rich country analyst, said that "coconut" shoes are almost a full price product brand, and consumers can buy basically by grabbing, so they can raise the gross profit margin of the company. Although the two quarter of this year will usher in the high base of the 2018 World Cup, it is believed that the popularity of coconut shoes can be expected to exceed expectations and counteract these challenges.

Adidas AG (ADS.DE) Adidas shares rose 3.04% to 210.30 euros on Monday when the investment bank sang well and the Sino US trade frictions were expected to reach an agreement. The shares rose to 14.05% euros this year and expanded to 14.05% so far this year, close to rival Nike Inc. (NYSE: NKE) Nike group 15% of the Warring States period, but in the past December, it benefited from the recovery of the North American market, and Nike's share price 22.28% still beat the 15.96% increase of the German company.

Last November's three quarter performance conference, the German company CEO Kasper R? Rsted said that in late September 2018, Yeezy Boost 350 V2 "Triple White" brought millions of traffic to the Adidas Adidas brand website, and this campaign created a brand history.

In the 7-9 month of 2018, Adidas's e-commerce sales surged 76%, significantly faster than the 26% in the two quarter.

Although the political statements and positions of Kanye West are highly controversial, Kasper R rsted said Adidas group will continue to support his freedom of speech and opinion, but this does not mean that the group agrees with everything he says.

"What we signed him was his contribution to the brand and his products, not his words," Kasper R rsted said.

Author: He Wei