Under The Cold Wave Of The Internet Giant Layoffs, "One After Another"

A "cool" in the Internet field sounded, after the announcement of the layoffs, Jingdong also began to announce layoffs, and the difference is that the target of Jingdong layoffs is vice president level executives.

Recently, sources said that at the Jingdong Group annual meeting held last weekend, Jingdong announced that it would eliminate 10% of top executives in 2019.

Subsequently, Jingdong group formally responded that the news was true.

According to reporters, the elimination mechanism has already started.

According to statistics from the Network Research Institute of electronic commerce, since 2018, a number of well-known Internet Co have fallen into a wave of layoffs.

Insiders pointed out that the Internet bubble dissipated, and its true state was revealed.

As part of the Internet industry, since 2019, there have been four redundancies in the field of Internet finance.

It is reported that as early as last week's Jingdong Group annual meeting, Jingdong announced that it would eliminate 10% of top executives in 2019.

As a company with 180 thousand people, some analysts believe that Jingdong executives at this level are estimated to be from dozens to one hundred.

If this is calculated, the total number of 10% executives who will be eliminated will be around 10.

This data, Jingdong group responsible person told reporters that there is no clear figures released.

But outside rumors that the layoffs of nearly 100 people, he said, "the news is not true."

Jingdong's move is the result of deep introspection.

Jingdong group responsible person responded to reporters' response to the last event of executive elimination. "Jingdong group is actively promoting the pformation of" small group and big business ", aiming at revitalizing resources, giving full play to the vitality of the organization, and escorting the development of diversified businesses, so as to achieve the current quality growth.

In fact, in the past 2018, Jingdong group encountered a series of problems: stock price decline and founder's negative crisis. Both inside and outside, Jingdong seems to face unprecedented challenges.

People familiar with the matter told reporters: "many Internet Co, including Vice President of the foreign enterprises, have a lot of executives, such as Jingdong, including group, business sector, business unit and so on. Almost all of them have vice president and President positions. Most of these executives have joined Jingdong for many years, and enjoy valuable stock and options. For a long time, they will inevitably reduce their initial" fighting enthusiasm ".

The introduction of the "end to the end" assessment mechanism is to "push" their passion and combat as always to keep their business or 'airborne' as always, so as to drive the whole company's team energy and produce the 'catfish effect'.

Cao Lei, director of the electronic commerce research center of the famous domestic electronic business think tank, said that the Jingdong group's business system is very large. The whole group has roughly three major sections: Jingdong mall, Jingdong logistics, and Jingdong number (formerly financial).

In the rapid development of Jingdong company in the past more than 10 years, "horse racing" and "snowball", it is inevitable that it will cause a common fault of many large companies, that is, business hunting is too extensive and efficiency is reduced.

Cao Lei admitted to reporters, in the current capital market into the cold winter, the Internet population "dividend disappears" market background, the future is full of many uncertain factors and "variables", so many electricity supplier Internet platform has chosen to "lay off" to reduce labor costs and operating expenses, realize the source of income and reduce expenditure, reduce this effect, through the "cold winter".

In the 2019 New Year's letter, Liu Qiangdong said that the coming New Year may face more twists and turns and challenges.

In this new year, Jingdong still needs to turn around.

Before the Jingdong, the number of layoffs has also aroused heated debate in the industry.

In February 14th, the total loss in 2018 was 10 billion 900 million yuan. Every other day, drops CEO Cheng Wei announced that it will focus on the most important travel industry in 2019, continue to increase safety and compliance investment and enhance efficiency, so it will "shut down" the non main industries, reduce the number of employees who have overlapping jobs and fail to meet the standard in the business restructuring, and the overall layoff ratio will account for 15% of the total staff, involving 2000 people.

According to incomplete statistics from the network society - Electronic Commerce Research Center, since the end of 2018, there have been dozens of well-known business operators such as people's cars, drops, Jingdong, Tencent, Alibaba, eBay, American Group reviews, vip.com, interesting shops, beauties, where to go, seven koalas, star convenience, Dangdang, convenience bees, road cattle, small red books, Jingdong to home, strict selection, mogujie.com, ofo, music, food, fresh, pull hook net, Mito, PPTV and so on.

If even the Internet giants such as Alibaba and Jingdong are unable to survive in the cold winter, we can imagine that the small and medium-sized Internet companies are more sad.

It can be said that the voice of layoffs is "one after another".

The talent market behind the layoffs is a prolonged battle of supply and demand: one is the threat of layoffs, the other is the desire for innovative and innovative talents.

As we all know, the development mode of the Internet is mainly to burn money, circle users and attract traffic, but with the mobile Internet entering the second half, the cost of acquiring new users is getting higher and higher. Internet companies simply rely on the "burning money" mode, which is not a permanent solution.

Especially in the background of financing difficulties, some players who have not yet made profits are worse.

Although layoffs can reduce costs to enterprises, they can not cure them.

Insiders believe that, "in fact, the market does not believe in tears, and how to adjust strategy and make use of continuous innovation to change unfavorable situation has become a new topic for Internet Co."