In 2018, Bryin Earned 290 Million Of Its Brand, And The Sub Brand "Venice" Will Set Up Shop Independently.

In February 18th, the Limited by Share Ltd (hereinafter referred to as "Brevin") issued a 2018 annual performance bulletin. During the reporting period, the company achieved a total revenue of 1 billion 447 million yuan, an increase of 37.21% over the same period last year, a profit of 335 million yuan, an increase of 46% over the same period last year, a total profit of 341 million yuan, an increase of 46.84% over the same period last year, a net profit of 290 million yuan attributable to shareholders of listed companies, a 60.98% increase over the same period last year, and a basic earnings per share of 1.60 yuan, an increase over the same period last year.

The main reasons for the steady growth of the company's operating performance during the reporting period are as follows:

1, increase product design and research and development, products more in line with customer needs, widely recognized by the market;

2, carry out channel optimization and upgrading, and open up new store network layout, create boutique and large experience shop, expand market coverage, expand sales scale, and increase sales performance accordingly;

3, during the reporting period, efforts were also made to promote brand promotion, sign stars Yang Shuo and Jiang Yiyan, and help the Chinese national golf team Asian Games team to compete for the Jakarta Asian Games to make the brand's exposure and popularity rapidly improve.

4. The company's income tax is paid by 15% according to the identification of high-tech enterprises. The company's net profit is further increased due to the change of tax rate.

During the reporting period, the 2017 equity allocation involving capital reserve fund was implemented by the company, which resulted in the expansion of the company's share capital and diluted net assets per share attributable to shareholders of the listed company.

Insiders said that since its listing, the company has benefited from the high industry boom, including the company's own input in product research and development, actively carrying out optimization and upgrading of new channels, opening new shop network layout, signing star Yang Shuo and Jiang Yiyan, enhancing brand awareness, expanding brand influence, and continuously accelerating the growth of performance. Although the textile and garment industry index has continued to decline, the price of BILLIN has remained stable.

Reporters learned that the company is mainly engaged in R & D design, brand promotion, marketing network construction and supply chain management of its own brand BIEM.L.FDLKK, and is committed to becoming the "leading brand of Chinese golf apparel".

From 2011 to 2017, the total revenue of the company was 304 million yuan and 1 billion 54 million yuan respectively, representing a year-on-year increase of 246.78%. The net profit attributable to shareholders of listed companies was 44 million 290 thousand yuan and 180 million yuan respectively, representing an increase of 306.91% over the same period last year.

As of the first half of 2018, the number of stores and franchisees of the company was 314 and 371 respectively, representing an increase of 33 compared with the end of 2017, and the number of channels is still expanding.

From the perspective of channel distribution, the company has diversified distribution channels, mainly in high-end shopping malls (60%), and some in independent stores (27%), airports, high-speed rail (8%) and ball shops (4%), of which independent stores are mainly franchising channels, and airports, high speed rail and ball shops are mainly direct outlets.

Moreover, the company's main outlets are mainly located in the first tier and the second tier cities, which are conducive to setting up brand image and radiating the surrounding areas, and increasing the density of sales terminals in other regional companies.

There are two brands under the company.

The target brand of the main brand is the golf enthusiasts and the middle class consumers who agree with golf culture and dress style. The main products are bibrin Golf dress, which is divided into life series, fashion series and golf series.

In 2018, based on the strategic layout of "high-end and differentiated", the company launched a brand new holiday tourism brand called CARNAVALDEVENISE (short for Venice), aiming at the middle class consumers with high quality of travel.

Mi Hanjie, an analyst with GF Securities, believes that the growth of operating income mainly comes from the growth of epitaxy channels and the growth of endogenous businesses.

Among them, there is still a considerable opening space for the extension channel based on the main brand, including the new brand. Therefore, it is estimated that the growth rate of bryin will continue to maintain about 10% in 2018-2020 years. In the same store, it is expected to maintain about 20% growth based on the optimization and upgrading of the channel, the continuous investment in research and development and the continuous improvement of brand influence.

Li Jie, a researcher at Everbright Securities, said that the sale of bryin Le fon was owned by its own brand, "bryin". In August 2018, it launched the "Venice" of holiday tourism apparel brand. The price of the product is about 50% lower than that of the main brand. It is still sold as a series of tour brands of the brand of bryin, and it is expected to start an independent store in the first half of 2019.