From Mainland To New York Fashion Week " Chinese Youth " What Are The New Trends Now?

The past two years have been the two years since the rise of the "national tide".

On the one hand, the more and more solid strength of local fashion brands, both in terms of technology and design, has begun to make many overseas markets start looking at Chinese brands. Some of them have begun to emerge in the well chosen buyers' stores. On the other hand, more and more "Chinese designs" have begun to create voice on the stage of 4 fashion week, a traditional stage that only once belonged to overseas design.

No matter which side, we can make Chinese design develop, and from "Chinese youth" to "Chinese youth".

The "chao chao", a "slight derogatory" word that has been somewhat avoided by the domestic trend culture practitioners and enthusiasts, has become an objective existence for all people to reexamine.

When people now refer to "chao chao" again, they are more looking forward to the new expectations that this trend will bring to people.

All of this is related to the leaders of "Chinese street culture", such as PEACEBIRD, NPC, Li-Ning, CLOT and so on, as well as their interest in "New York Fashion Week" (NYFW CHINA DAY) and their participation in each of them.

In addition to the continuous "Chinese design", how do we view "Chinese youth" in the eyes of the leaders of these cultural changes in China? How do they constantly break through themselves under the influence of these young people and continue to drive the trend culture in China to go up steadily?

This is the theme of the third season "YOUTH MADECHINA" in New York fashion week, which is jointly sponsored by Centrino fashion and American Fashion Designers Association (CFDA). These leaders talked with us about their views on "Chinese youth in New York".

"They are the source of strength for China to exert its influence on the world stage."

Fang Tao, founder and CEO of Centrino fashion.

The success of the three quarter "China day" has made Fang Tao and his Centrino fashion more and more aware of Chinese youth.

It is the best evidence to return to the theme of "the youth" itself from the unprecedented sound of the first quarter, the second season's prestige and the third season.

"The Chinese youth in my eyes come from different images.

Especially after today's 95 and 00, it is really the source of strength that China is making more and more seriously in the world today, and it is also the future expectation.

During the quarter, although there were only two brands of peacebirdmen and NPC displayed in the show during the "China Japan" period, they were the two brands that had caused or had far-reaching effects on the "Chinese youth" nowadays. They were also the best choice to present the theme of "YOUTH MADECHINA" from two angles respectively.

From the young trend Icon to the Internet red man, Fang Tao has cited many examples to show that the "Chinese youth" in his eyes seemed to have no contact or even across many irrelevant fields, but all in order to show the uniqueness, independence and diversity of "Chinese youth" in his view.

"This generation is not a generation that grows under dogma."

Wang Mingfeng, general manager of peacebird men

As the first fashion week of PEACEBIRD men peacebird men debut, Wang Mingfeng and design director Xu Ying presented the Trouble Andrew and Hey Reilly, which are now highly regarded in social networks, together with the famous American cartoon IP Sesame Street, which is also a new answer to the latest generation of "Chinese youth".

The reason why we should join hands with two street artists with such a rebellious spirit as our partners is the same as Wang Ming Feng's views on today's "Chinese youth".

"Today's Chinese youth are very different from before. They grew up in the global trend. They are more open and brave.

They have a clear self assertion, not like the last generation that grew up under dogma.

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"They are more confident, more independent and more inclusive."

Li Chen NIC & Willber Pan, founder of NPC

Since 10 years ago, the trend of NPC has been led by friendly, innovative and open atmosphere.

The full name of NEW PROJECT CENTER and NPC brand represents their attitude towards young people.

"That turning point is in the millennium, that is, after 00.

What they received from the beginning was totally different from ours.

In the past 20 years, the generation and the 10 generation may now be 3 generation.

"They must be more confident, more independent, and more tolerant," said Li Chen NIC, talking about his present impression of "Chinese youth".

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NPC, who is restarting, will revisit the new "Youth" with the design intention of "NOTHING GREAT COMES EASY" and "human landing on the moon". At the same time, it is also a milestone in the development of NPC's past.

"More traditional Chinese culture, so that a new generation of designers, and even young people from different industries can come out.

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In the 10 years since the founding of NPC, young people under the influence of Chinese fashion culture have also changed greatly.

"Every trend has its own bearing.

There is no special rule.

Everyone is not following the rules, but will have some new things to go to Mix-and-Match.

Together with Li Chen NIC, Willber Pan also tells us the most significant changes in these ten years of Chinese youth.

If "China Japan" is the stage for the world to focus on Chinese design, then designers and brands who perform "performing" on this stage will be a great opportunity for the world to rediscover "Chinese youth".

I believe that in the near future, more and more representative faces of "Chinese youth" will stand on the stage to represent the two words of "chao chao" and let people change it again.