Aiming At The Chinese Children'S Wear Market, Another Fast Fashion Will Open Independent Children'S Wear Shop.

Lian Shang network news: in February 3rd, Holland fast fashion C&A will open the first independent children's clothing store in Chengdu national high tech Zone, Kade square, New South (Yuan Kaidan Square).

Meanwhile, a 11 day flash shop will be opened in the atrium of the first floor of the shopping mall from February 1st to February 11th.

Coincidentally, as early as last August, ZARA opened its first children's children's clothing store in London, England.

Mainly provide clothing for boys and girls from 3 months to 4 years old, from T-shirt to coat price at 3.99 pounds (about 34.46 yuan) to 39.99 pounds (about 345.36 yuan).

At the same time, it also provides a "mini series" for 0-1 year old newborns.

According to the interface report, in fact, in April last year, Zara had already tested the concept store of children's clothing in Singapore, but the extension of the products was more extensive. Besides children's children's wear, there were children's accessories, which tended to the older children.

In addition, compared to the Zara clothing that was used to occupy several floors in the past, the children's clothing store with an area of only 300 square meters has limited display and sale category.

By the end of September last year, Gap also opened the first 90 square meter independent children's clothing store in Hangzhou, China.

The C&A set up an independent children's wear shop, no doubt aimed at the children's clothing market in China.

After all, China has fully opened the second child policy, and our children's wear market is ushering in a period of rapid development.

At the same time, due to the high frequency of children's clothing product update, there is a rigid demand in family consumption.

In addition, most of the young parents who are now entering the peak of their fertility are generally the only children born after 80s. They are generally well educated, demanding higher quality of life, and paying more attention to the concept of childbearing.

Further amplifying and promoting the realization of infant consumer demand.

According to the latest data from Ou Rui International, sales of children's clothing and footwear in the world recorded a 5% increase in 2016, reaching the market scale of US $203 billion 400 million and surpassing adult fashion.

It is estimated that the size of children's clothing market is expected to reach 194 billion 100 million yuan by 2018, and this figure is only about 116 billion 400 million yuan in 2013.

In the 2010-2016 years, the scale of children's wear market in China maintained a compound annual growth rate of 9.5%, which is the most stable sub industry in the apparel industry.

C&A, founded in 1841 by the Brenninkmeijer family of nearly 20 billion euros, has a history of 177 years. It belongs to Cofra Holding Company, a Swiss holding company under the family.

As a fast fashion brand, C&A offers men's wear, women's wear and children's clothing at a price. Its business is mainly concentrated in Europe, Latin America and Asia. Among them, there are more than 2000 stores in 21 countries and employ over 60 thousand people, of whom 1500 are located in Europe.