What Happened To The Clothing Industry In 2018? These Data Tell You The Answer.

Is the clothing industry still in deep water?

Data from the National Bureau of statistics and other departments show that in 2018, the clothing industry was declining but sales increased, especially for Enterprises above Designated Size, and the total profit increased by 10.84% over the same period last year.

According to the National Bureau of statistics, in 2018 1-12, garment enterprises above Designated Size completed 22 billion 274 million garment production, down 3.37% from the same period last year.

According to the National Bureau of statistics, retail sales of consumer goods totaled 380987 billion yuan in 2018 1-12, an increase of 9% over the same period last year.

Among them, the retail sales of clothing products above the quota reached 987 billion 40 million yuan, an increase of 8.5% over the same period last year.

The contribution of network sales is "indispensable."

Data show that in 1-12 months, the online retail sales of physical goods in China amounted to 70198 billion yuan, an increase of 25.4% over the same period last year.

In online retail sales of physical goods, wear commodities increased by 22% over the same period last year.

Exports, clothing products in 2018 also gradually reversed the "decline".

According to the customs statistics of China, in 2018, December, the total export of garments and accessories reached US $157 billion 633 million, an increase of 0.3% over the same period last year.

It is worth mentioning that the profit of garment enterprises in 2018 increased year by year.

According to the data of the National Bureau of statistics, in 2018 1-12, the apparel industry above designated size enterprises achieved a total revenue of 1 trillion and 710 billion 657 million yuan, up 4.07% from the same period last year, and the total profit was 100 billion 675 million yuan, an increase of 10.84% over the same period last year. The sales profit margin was 5.89%, a 0.36 percentage point increase over the same period in 2017, and 15.10% gross profit margin, a 0.26 percentage point increase over the same period in 2017.

Analysts said that in 2018, the apparel industry still faced major challenges.

Such as rising prices of raw materials, environmental pressures, rising labor costs and so on.

However, after nearly two years of adjustment, the service enterprises basically completed the first round of "survival of the fittest". The precipitated enterprises actively adjusted their strategies and adapted to the new changes of "new retail", "consumption upgrading", "brand aging" and "cross-border". The added value of products was improved, so profits increased.

For example, after the rise of the market personality consumption and the change of consumption concept, the service enterprises mostly use design as king, small batch production and changing the goods at any time to meet the various needs of consumers.

In order to achieve the unit price increase.

In Chongqing, such as Duan's suit and Li Tai clothing, the production cost has been reduced by intelligent production.

At the same time, the surviving garment enterprises are also actively developing new business market, and M & A is one of them.

For example, in early 2018, Semir ho threw 21 million yuan to establish a joint venture with KIDILIZGROUP to operate and promote KIDILIZGROUP's brand and sell its products and develop related businesses.

In May 2, 2018, Semir announced that through its wholly owned subsidiary Semir International Group (Hongkong) Limited, it acquired its SofizaSAS100% shares and claims with its own capital of about 110 million euros (about 844 million yuan), thus achieving the purpose of acquiring all the assets of the Kidiliz group. The two sides completed the paction in October 1st.

Semir continues to maintain high growth in children's wear industry in the field of children's wear, and tries to explore international children's clothing.

In May 27, 2018, Semir costumes invested 22 million 950 thousand yuan to sign the cooperation framework agreement with all parties of Wenzhou jaino Garments Co., Ltd., and jointly invested in the establishment of joint venture Zhejiang Sen Le dress limited company. After the establishment of the joint venture company, Semir will buy the registered trademark and some equipment of the brand "COCOTREE" held by Wenzhou's jaino, and force the youth clothing market.

However, although the industry has improved, the clothing industry's investment is still relatively cautious.

According to the National Bureau of statistics, the actual investment in garment industry in China decreased by 1.5% in the 1-12 months of 2018.

In 2019, the clothing industry may continue to play the "big fish eat small fish" elimination.