2019 How Much Is The Growth Of Clothing And Clothing During The Golden Week Of Spring Festival?

During the golden week of 2019, the national commodity market maintained a steady and rapid growth.

According to the Ministry of Commerce monitoring, new year's Eve to the beginning of January six (from February 4th to 10th), the national retail and catering enterprises to achieve sales of about 10050 billion yuan, an increase of 8.5% over last year's golden week.

Meanwhile, the consumption of clothing and clothing is still one of the hotspots of the annual consumption.

During the golden week of the Spring Festival, sales of traditional new year products, green food, smart appliances, new digital products and local characteristic products maintained a relatively fast growth.

Chinese people have the traditional custom of "placing new clothes for new year products". Whether they are small cities or big cities, shopping centers, such as shopping, catering, entertainment, etc., are all popular with consumers, such as shopping centers, Oteri J and other new formats.

According to the Ministry of commerce data, sales of 7 shopping centers and outlets in Shanghai were increased by more than 20% over the same period last year. The sales volume of major shopping centers in Anhui increased by 11.6%.

Offline stores are booming, and online is not willing to lag behind.

The big business platforms insist that the Spring Festival is not closed, allowing consumers to enjoy convenient online shopping services during the festival.

According to the Ministry of commerce data, the sales volume of an electronic business platform increased by 40% during the Spring Festival, and sales of smart phones, high-end household appliances, household products, fashion clothes and other products were selling well.

Jingdong Spring Festival consumption big data show that during the Spring Festival of 2019, the highest price categories were watches, mobile phones, jewelry, computer office, clothing shoes and boots.

Compared with the same period in 2018, the most obvious categories of passenger unit price increase are kitchen utensils, local life / travel trips, gift bags, home furnishings, clothing and footwear.

In these categories, consumers prefer to buy more high-end brands in similar products, and the trend of consumption upgrading is most obvious.

In the trend of consumption upgrading, the consumption of Spring Festival reflects the process of "from quantitative change to qualitative change", the choice of consumers is more diversified and quality, the consumption trend of 4~6 line is the leading factor in urban consumption growth, and the core consumer group is younger.

During the Spring Festival this year, consumption from low - level cities showed strong growth power, of which four - and six - line cities had the highest consumption growth and sales grew by more than 60% over the same period last year.

On the one hand, young people who work hard in the city return home for the new year, effectively promoting the consumption ability of their hometown. On the other hand, the sinking of the electricity supplier channel enables more and more rural users to enjoy the convenient service of the electricity providers anytime and anywhere during festivals.

During the Spring Festival holiday this year, the consumer goods market in Jiangsu is well supplied, abundant in commodities, stable in price, strong in festival atmosphere, colorful in promotional activities, and driven by mass consumption, cultural consumption and Internet consumption.

Among them, clothing, shoes and hats sales become a highlight.

During the golden week, the sale of seasonal clothing is good. Rational consumption has become the dominant factor. More and more consumers are inclined to choose products that are seasonal and cost-effective.

The Commerce Bureau of Wuxi, Jiangsu province released the "Spring Festival Golden Week Wuxi consumer market analysis" on February 10th. It shows that from January 25th to February 10th (10 days before the Spring Festival plus 7 days of the Spring Festival holiday), the 39 retail enterprises in Wuxi focused on the total sales volume of 1 billion 830 million yuan, which was basically flat with the same period last year. The total volume of 6 key wholesale markets was 84360 tons, up 8.5% over the same period last year.

This year's Spring Festival consumer market, "quality upgrading" has become the key word.

The upgrading of consumption quality is reflected in more expenditure of "clothes".

According to the statistics of Wuxi Municipal Bureau of Commerce, during the long holidays of Spring Festival, cosmetics and clothing consumption of all major department stores in Wuxi outperformed the whole year.

Sales data of big Eastern Department store, San Yang Baisheng, Yamai and Yixing department store all increased year by year, and sales of Bax sales in new Wu District increased by 13% over the same period last year.

In Suzhou, Jiangsu, similar to the golden week of Spring Festival in the past year, costumes and gold jewelry are still popular among the public.

According to businessmen, the Spring Festival this year is earlier than last year, and the spring festival costumes consumption peak season also started in half a month ago.

During the golden week of the Spring Festival, the shopping mall launched a theme promotion campaign to attract the public.

During the Spring Festival, clothing sales in Suzhou first department store increased by 38%, and increased 46% in the first year of the year.

From February 4th to February 9th, the sales of clothing in Suzhou mall reached 38 million 520 thousand yuan, an increase of 27% over the same period last year.

In the Spring Festival of 2019, consumption in Jiangsu Suqian was active.

The sales volume of 63 key retail enterprises in Suqian reached 323 million yuan, up 8.9% compared with the golden week of last Spring Festival.

According to the monitoring of Suqian Municipal Bureau of Commerce, the sales of knitting textiles, cigarettes and liquor, shoes and hats, food and automobiles increased by 15.79%, 14.55%, 11.6%, 6.44%, 3.36%, respectively, in Suqian's various categories of products during the Spring Festival Golden Week.

During the golden week of the Spring Festival, the festival market in Hainan was prosperous and stable, and the quality consumption became a trend. The supply of the daily necessities market was adequate, and the prices were basically stable.

According to the monitoring data of the Provincial Department of Commerce, in from February 4th to 10th, the total retail sales of social consumer goods in Hainan amounted to about 4 billion 600 million yuan, an increase of 7% over the same period last year.

During the Spring Festival, the large and medium-sized shopping malls and supermarkets in Hainan hold good business opportunities, carry out various promotional activities, and gather people's spirits to activate the festival consumption market.

Wang Hai International Commercial Plaza, big RFA supermarket, Xinxing Electric Appliance, summer department store, Sanya International Shopping Center, Qiong Haibao real supermarket, Wenchang Baijia shopping mall, Wanning Broadway supermarket, Ding An Tianan shopping plaza and other enterprises to carry out a variety of promotional activities, selling products including food, beverages, clothing, gold and silver jewelry, energy-saving household appliances and other products.

During the golden week of Spring Festival, sales of key business enterprises in Haikou, Sanya, Wenchang and Ding an increased by 10.20%, 10.17%, 10.30% and 10.18%, respectively.

During the festival, the costumes of the consumer market in Harbin were favored.

All department stores sell heavy promotional activities for winter clothing. Consumers buy enthusiastically. Scarves, gloves, down garments, cotton padded clothes, thermal underwear and other clothing shoes and hats are hot.

According to the monitoring data of 13 major shopping malls, supermarkets, restaurants, accommodation and other key enterprises in Harbin, the Commerce Bureau showed that the new year's Eve was six to the beginning of the month, and the total sales volume was 137 million 730 thousand yuan, an increase of 5.9% over the same period last year.

During the Spring Festival Golden Week in 2019, the consumption hot spots of Lanzhou consumer goods market showed diversified characteristics. The traditional holiday products such as clothing, shoes, hats, food and annual custom products were still the hot spots of the market consumption. Among them, the clothing shoes and hats were significantly increased by holiday and season changing factors, with an increase of more than 20%; food consumption increased by 15%; and sales of gold and jewellery products increased by 11%.

The sales volume of holiday catering market increased by about 20% over the same period last year.

According to the 2019 Spring Festival consumer market statistics released by the Qingdao Municipal Bureau of Commerce, 20 key business enterprises in the city achieved sales of 990 million yuan, up 10.1% over the same period last year.

From the perspective of commodity sales, children's toys, clothing, household appliances, cosmetics and other commodities remain popular.

Under the stimulation of festival consumption, the consumption of children's toys continued to heat up, an increase of 13.5% over the same period last year.

Clothing is still a hot holiday product, an increase of 9.3% over the same period.