Selling Fake "Luo Sheng Door" Netease Koala And Canadian Goose "Ming Gun Secret Warfare"

NetEase koala's "fake" query seems to be a legacy of history.

This time, the gun hit Canada goose, and the "down jacket" incident is still escalated. Even in January 17th, the Chinese Consumers Association also made a sound about it.

In the face of the brand of the world's down jacket, NetEase koala, who started the business, launched an initiative to meet each other. The two sides had ripped off each other for three rounds. The fuse was that consumers bought suspected "fake geese" on the NetEase koala. The down jacket was officially identified by the canadian goose for three times, but it was really false.

NetEase koala said that it did not dare to give up the reputation of the platform without selling fake products, and Canada's goose's strong counterattack, to some extent, also reflected the secret game between brand dealers and channel traders.

Koala goose sells fake "Luo Sheng gate"

In December last year, the consumer woman in Beijing said on her personal micro-blog that she bought a down jacket of a canadian goose brand at the price of 5567.04 yuan on the NetEase koala platform. After receiving the goods, she found that the clothes were rough and there were many threads on the clothes.

Later, Ms. Wu sent a number of photos of the clothing's security labels and trademarks to the canadian goose's official fake mail box.

Canada goose mail replies that this Canadian goose down jacket is a fake.

Ms. Koo told NetEase koala customer service that he would send his clothes to Hangzhou for identification.

In January 8th, NetEase Cora said on its official micro-blog that the canadian goose sold by the platform was certified by both internal and canadian goose officials.

The second identification of the same dress became true.

For the identification results inconsistent, NetEase koala statement said that under the supervision of notaries, the original merchandise will be sent to Canada goose headquarters for physical identification, and said it will complain about the opacity of the canadian goose brand identification process.

Ms. Chen challenged the statement of NetEase koala: NetEase koala was an identification application initiated by a canadian goose official in the name of a consumer named Ivy, not in the name of the company, and the goods she purchased were described as "second-hand goods".

NetEase koala is misleading consumers.

After that, Ms. Hui once again contacted the canadian goose authorities and asked why the 2 Identification of the same commodity would have different results. The canadian goose officials immediately apologized and replied. According to the mail sent by NetEase koala, the two results were all "non authentic".

In January 15, 2019, NetEase koala and the media and notaries of Dongfang Notary Office of Hangzhou City, Zhejiang Province, carried out physical identification of goods previously held in the notary office from Hangzhou to the Dongguan golden balun Garment Co., Ltd. designated by the geese.

But on the same day, Jin balun Garments Co., Ltd. received the latest official announcement from Canada goose that it was necessary to send merchandise back to Canada goose headquarters for physical identification.

According to the NetEase koala reaction, no one could enter the factory on the same day and wait for hours at the door. The head of the gold balun garment company refused to come forward to receive the reception, arranging only one security guard to receive the goods and issue receipts.

At present, the goose bought by Ms. Wang has been handed over to the canadian goose for official treatment. NetEase koala said that these days were in contact with the other side. It is estimated that there will be new progress and an objective and accurate reply to consumers and the public.

In the face of "selling off", why do koala always have a temper?

NetEase koala selling controversy is not the first time. In knowing the topic of "NetEase's koala purchase is reliable," many respondents expressed their distrust of the koala, and cited many "evidence", which is similar to the question of the acquisition of "Kola".

Last year, NetEase koala failed to make a good year. In February 7, 2018, the China Consumers Association released the 2017 "double 11" online shopping price, quality and after-sales service survey report, which showed that the seafood products were suspected of counterfeiting. A number of e-commerce platforms including Taobao, Jingdong, NetEase koala, jumei.com, and many other businesses were named.

Subsequently, NetEase's Kola Raja Consumer Association issued a statement saying that the China Association of consumers referred to the NetEase koala sea purchase commodity Estee Lauder ANR eye cream small brown bottle 15ml is actually a genuine foreign product.

The link is clear and reliable, and is a genuine commodity sold abroad.

In June 2018, NetEase koala purchased the China Consumer Association and Estee Lauder (Shanghai) Trading Co., Ltd. and so on, and asked the four defendants, including the China Association for consumers' Association and Estee Lauder Co, to delete the reports on the case, publish the apology statement, and compensate the loss of 2100 million yuan.

Whether it is true or not is still inconclusive, but the confrontation between NetEase koala and Estee Lauder also reveals the contradiction between the brand and the platform, because Estee Lauder official acknowledged that its official channels only include its own official channels, namely Estee Lauder China counters, stores and Estee Lauder's official website, while recognizing that there is no testing equipment and testing capability to identify the goods sold on cross-border e-commerce platforms.

Is this geese fake? For this Canadian goose incident, tiger sniffer high street asked NetEase koala whether there might be a blind spot in the internal procurement link. NetEase koala said there would be no internal procurement blind spot, and the relevant procurement links were always welcome on-site inspection, and the supply link was reliable.

The purchase of goose directly imported from overseas supplier (Canada goose official authorization) has relevant links and complete material proofs.

It is clear that NetEase koala does not have official authorization from Canada goose, but its suppliers have.

If the geese come from a reliable supplier with official authorization, why is the identification result of the same geese different? There are differences between the two identification methods, that is, Ms. Chan's query: the application of NetEase koala's top application is initiated in the name of consumers rather than in the name of the company, and the goose is also described as "second-hand goods".

To this doubt, NetEase koala said: in our personal communication with the canadian goose, it is because Ms. Ma personally identified the goods to Canada goose.

In order to restore Ms. Xiang's identification process, we also used personal mail to Canada goose authorities.

Moreover, identification by personal identification can avoid entanglement of interests and achieve the most objective results.

At the same time, in the mail refers to second-hand goods is also for the same consideration, second-hand pactions do not involve regional sales and agents interests, so that we can get the most objective results.

What is interesting is that in the last Estee Lauder incident, some netizens said they would not trust their own inspection. The NetEase koala inspected the products in the name of consumers, but it felt that the NetEase koala as a businessman was not formal enough and professional.

As early as the NetEase koala, "Festival" in the consumer association is not idle this time, yesterday (January 17th), the Consumer Association's responsible person also named NetEase koala should correctly deal with selling and querying.

Behind the "game" between brand and channel?

In other words, the attitude of Canadian geese is also worth considering.

Now Canada geese obviously want to go close to luxury goods. In recent years, goose products are more expensive every year. The quality and preservation value of goose products is another reason for celebrities to buy goods and attract consumers.

Ms. Shi feels that the rough workmanship is the only way to test the true and false. If it is false, if it is true, the goose product quality and channel management will all have worries.

The birth of Canada geese dates back to 1957. Before 2016, Canada goose was mainly wholesale.

In 2016, Canada goose began its pformation from traditional wholesalers to brand direct after the first independent flagship store opened in New York, the world fashion capital.

In fiscal year 2016, direct sales accounted for only 11% of Canada goose sales. After that, Canada goose's revenue growth mainly came from the rapid growth of direct channel sales. In the 2018 fiscal year, the proportion of canadian goose direct outlets increased to 43%.

There is a big difference between direct profit and wholesale gross profit. In 2018 fiscal year, the gross profit margin of Canada goose was 47%, and the gross profit margin of direct investment was as high as 74%.

With the improvement of brand awareness, Canadian geese are paying more attention to the expansion of direct channels for quality control and profit.

The change of channel will also affect the distribution of channel interests. The canadian goose just opened the first flagship store in the mainland of Beijing, and naturally hoped that consumers would buy more geese from the direct channel.

The difference between foreign brands and Chinese market is very common. With the influence of consumption tax and the market positioning, domestic prices are higher than foreign prices. Luxury goods, for example, can earn 10 to 15 percentage points higher than that in Europe and the United States.

If the goose sold by NetEase koala is not fake, it is likely to be purchased from wholesale channels. Wholesale channels generally do not have the latest styles, but the price is definitely lower.

NetEase koala does not have official authorization from Canada goose, and there is a channel interest here. Canada geese naturally have reason to say that the geese are fake.

The cooperation between brands and distributors is also conflicting, and the key is interest.

For example, the recent collective price reduction of Apple dealers is due to the fact that consumers are declining in terms of Apple's heat and selling products with price cuts.

In the past, OPPO has cut down some of the laws to meet the company's anticipated distributors in order to develop at the middle and high-end levels.

If there is a wholesale market for luxury goods, canadian goose will be more concerned about the scarcity of products if they want to go further in brand value.

To tell you the truth, this platform and brand issue should not affect consumers. Platforms, brands and consumers associations have their own basis and position. The consumers who are in the middle of the market believe in it. If there are any problems, they should have the basis of laws and regulations, and be responsible by the relevant regulatory bodies. Should the "electricity business law" that has been implemented should play a role?